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Meal Replacement In Malaysia
Euromonitor International, Oct 2011, Pages: 58
Demand for meal replacement products for convalescence increased in Malaysia throughout the review period. This growth is being bolstered by aggressive marketing campaigns being conducted at a nation level by the leading players, Nestlé’s with its Nutren brand and Abbot Laboratories with its Glucerna brand. Both of these multinational companies launched strong marketing campaigns in Malaysia during the first half 2011. The advantages of convalescence products for feeding ill people and invalids...
The Meal Replacement in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Convalescence, Meal Replacement Slimming.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Meal Replacement market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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