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Meal Replacement In Slovakia

Euromonitor International, Jan 2012, Pages: 47


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The meal replacement category is very small in Slovakia and has not yet managed to really take off. 2011 was another year of very weak growth. Meal replacement products are not very popular among Slovak consumers, the main reason being that these types of products are positioned mainly as special weight loss aids. Consumers, after trying several weight loss methods, are reluctant to try new innovations. At the same time, Slovakian consumers prefer to be able to still eat normal meals when...

The Meal Replacement in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Convalescence, Meal Replacement Slimming.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Meal Replacement market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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