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Mobile Phones in Australia Product Image

Mobile Phones in Australia

  • ID: 1449538
  • November 2013
  • Region: Australia
  • 22 pages
  • Euromonitor International

Smartphone penetration in Australia has been so strong that telecommunications providers are struggling to meet the exponential increase in demand for mobile data, according to industry sources. Telstra, the nation’s biggest carrier, introduced its 4G service in 2011, with the number two provider, Optus, introducing the technology soon after. Australians are becoming increasingly accustomed to mobile broadband access and this demand is amplified by the popularity of tablet devices. According to...

The Mobile Phones in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

MOBILE PHONES IN AUSTRALIA

November 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones: Volume 2007-2012
Table 2 Sales of Mobile Phones: Value 2007-2012
Table 3 Sales of Mobile Phones: % Volume Growth 2007-2012
Table 4 Sales of Mobile Phones: % Value Growth 2007-2012
Table 5 NBO Company Shares of Mobile Phones: % Volume 2008-2012
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
Table 7 Distribution of Mobile Phones by Format: % Volume 2007-2012
Table 8 Forecast Sales of Mobile Phones: Volume 2012-2017
Table 9 Forecast Sales of Mobile Phones: Value 2012-2017
Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
Table 11 Forecast Sales of Mobile Phones: % Value Growth 2012-2017
Executive Summary
Household Savings Ratio Stabilises As Consumers Re-enter the Market
Price Harmonisation Creates Compelling Value Propositions for Consumers
Online, All the Time
Internet Retailing Remains the Big Winner
Innovative Product Releases Will Fuel Growth Over the Forecast Period
Key Trends and Developments
Economic Fundamentals Remain Strong
Online, All the Time
Mobile Payments the Final Frontier
Price Deflation Continues To Afflict Consumer Electronics Retailers
Internet Retailers the Big Winners in Consumer Electronics
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2007-2012
Table 13 Sales of Consumer Electronics by Category: Value 2007-2012
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
Table 18 Distribution of Consumer Electronics by Format: % Volume 2007-2012
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources

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