Mobile Phones in Australia

Sales of smartphones have seen a small decline in retail volume terms in 2023 with this being driven in part by category maturity but also the economic pressures facing the country. High inflation, an increase in the cost of living and rising interest rates have all conspired to limit disposable income. As such, many consumers are delaying replacing their smartphones until necessary, with fewer consumers being reeled in by the attraction of purchasing the latest models.

The Mobile Phones in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile Phones market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.