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Mobile Phones in China Product Image

Mobile Phones in China

  • Published: December 2013
  • Region: China
  • 23 pages
  • Euromonitor International

Smartphones is perceived as a mini computer in one’s pocket. The device is versatile in performing many tasks, including surfing the internet, taking photos and videos and checking e-mails, in addition to the basic functions of a mobile phone: making calls and sending messages. With exponential growth over the review period, smartphones accounted for an 81% share of retail volume sales of mobile phones in 2013. Household penetration is especially high in urban areas.

The Mobile Phones in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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MOBILE PHONES IN CHINA

December 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones: Volume 2007-2012
Table 2 Sales of Mobile Phones: Value 2007-2012
Table 3 Sales of Mobile Phones: % Volume Growth 2007-2012
Table 4 Sales of Mobile Phones: % Value Growth 2007-2012
Table 5 NBO Company Shares of Mobile Phones: % Volume 2008-2012
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
Table 7 Distribution of Mobile Phones by Format: % Volume 2007-2012
Table 8 Forecast Sales of Mobile Phones: Volume 2012-2017
Table 9 Forecast Sales of Mobile Phones: Value 2012-2017
Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
Table 11 Forecast Sales of Mobile Phones: % Value Growth 2012-2017
Table 12 Smartphones by Operating System 2009-2014
Table 13 Mobile Phones by Type of Contract 2007-2012
Table 14 Mobile Phones: Urban vs Rural
Lenovo (china) Ltd in Consumer Electronics (china)
Strategic Direction
Key Facts
Summary 1 Lenovo (China) Ltd: Key Facts
Summary 2 Lenovo (China) Ltd: Operational Indicators
Company Background
Production
Summary 3 Lenovo (China) Ltd: Production Statistics 2012
Competitive Positioning
Summary 4 Lenovo (China) Ltd: Competitive Position 2012
Executive Summary
Economic Slowdown Dampens Retail Volume Sales of Consumer Electronics
Convenience Trend and Advanced Technology Boost Sales
Consumer Trading-up Fuels Sales Growth
Outlook Remains Bright for Consumer Electronics in the Forecast Period
Electronics and Appliance Specialist Retailers Continues To Dominate
Key Trends and Developments
Decelerating Economy Underpins the Slowdown in Consumer Electronics
Convenience Trend Fuels Smartphones and Tablets But Impedes Other Product Types
Gradual Phasing Out of Analogue Broadcasting Propels Digital TVs
Electronics and Appliance Specialist Retailers Prevail While Internet Retailing Soars
Urban Sales Still Dominate Though Rural Sales Grow Faster
Market Data
Table 15 Sales of Consumer Electronics by Category: Volume 2007-2012
Table 16 Sales of Consumer Electronics by Category: Value 2007-2012
Table 17 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
Table 18 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
Table 19 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
Table 20 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
Table 21 Distribution of Consumer Electronics by Format: % Volume 2007-2012
Table 22 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
Table 23 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
Table 24 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 25 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Sources
Summary 5 Research Sources

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