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Mobile Phones in China Product Image

Mobile Phones in China

  • ID: 1449544
  • October 2014
  • Region: China
  • 24 pages
  • Euromonitor International

In 2014, smartphones continued to post buoyant growth of 18% in retail volume sales in China. It has quickly replaced the basic feature phone, which most likely held some volume sales largely amongst the elder population with lower income levels. Thanks to the continuous unit price drop over the review period and rising disposable income level, smartphones became increasingly affordable amongst mass consumers in China. In addition, more domestic players who focused on the low-end smartphones...

The Mobile Phones in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

MOBILE PHONES IN CHINA

October 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
Table 2 Sales of Mobile Phones by Category: Value 2008-2013
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 12 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
Table 13 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2009-2013
Table 14 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Lenovo (china) Ltd in Consumer Electronics (china)
Strategic Direction
Key Facts
Summary 1 Lenovo (China) Ltd: Key Facts
Summary 2 Lenovo (China) Ltd: Operational Indicators
Company Background
Production
Summary 3 Lenovo (China) Ltd: Production Statistics 2013
Competitive Positioning
Summary 4 Lenovo (China) Ltd: Competitive Position 2013
Executive Summary
Consumer Electronics Increases Despite the Decelerating Economy
Chinese Government Issuance of 4g Licenses Fuels Sales Growth of Smartphones
Electronics and Applicance Specialist Retailers Continue To Dominate
Rural Sales Register Robust Growth Whilst Urban Sales Maintain Domination
Key Trends and Developments
Economic Slowdown Does Not Hinder Retail Volume Sales of Consumer Electronics
Opening of 4g Network Drives Retail Volume Growth of Smartphones
Electronics and Appliance Specialist Retailers Continue To Dominate
Rural Sales Witness Faster Growth Whilst Urban Sales Remain Dominant
Market Data
Table 15 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 16 Sales of Consumer Electronics by Category: Value 2008-2013
Table 17 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 18 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 19 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 20 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 21 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 22 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 23 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 24 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 25 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Sources
Summary 5 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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