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Mobile Phones in China

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    Report

  • 21 Pages
  • August 2023
  • Region: China
  • Euromonitor International
  • ID: 1449544
Mobile phones is still struggling to recover from the aftermath of the pandemic impacts in 2023. 2022 marked a historic year when sales for mobile phones in China underwent a double-digit decline in volumes sold, amounting to less than 290 million units in total - the lowest in a decade. Continuous supply chain disruptions, exemplified by soaring international shipping costs, factory closures, and even city- and province-wide lockdowns, all placed extra pressure on manufacturers.

The Mobile Phones in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MOBILE PHONES IN CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Mobile phones in China struggling to recover from the pandemic aftermath
  • Honor takes the lead over Vivo, while iPhone maintains third brand place
  • Compact “flip” models drive growth and democratisation of foldable phones
PROSPECTS AND OPPORTUNITIES
  • Image quality remains key for establishing premium brand image and product competitiveness
  • Multi-brand strategies call for a rethink under recessionary challenges
  • Feature phones increasingly out of favour
CATEGORY DATA
  • Table 1 Sales of Mobile Phones by Category: Volume 2018-2023
  • Table 2 Sales of Mobile Phones by Category: Value 2018-2023
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2018-2023
  • Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
  • Table 6 NBO Company Shares of Mobile Phones: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
  • Table 8 Distribution of Mobile Phones by Channel: % Volume 2018-2023
  • Table 9 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Mobile Phones by Category: Value 2023-2028
  • Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
  • Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
CONSUMER ELECTRONICS IN CHINA
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources