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Mobile Phones in Germany Product Image

Mobile Phones in Germany

  • Published: January 2014
  • Region: Germany
  • 21 pages
  • Euromonitor International

In 2013, two major trends defined the mobile phone market in Germany; on the one hand, societal and demographic developments drive sales and penetration of mobile phones in general, constantly changing the ratio between households with fixed-line phones and those with mobile phones only in favour of mobile phones, and on the other hand, more and more people are convinced of the benefits and advantages of smartphones and thus are switching to those instead of feature phones. Introducing...

The Mobile Phones in Germany report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why READ MORE >

MOBILE PHONES IN GERMANY

January 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Smartphones by Operating System 2009-2014
Table 2 Mobile Phones by Type of Contract 2007-2012
Table 3 Sales of Mobile Phones: Volume 2007-2012
Table 4 Sales of Mobile Phones: Value 2007-2012
Table 5 Sales of Mobile Phones: % Volume Growth 2007-2012
Table 6 Sales of Mobile Phones: % Value Growth 2007-2012
Table 7 NBO Company Shares of Mobile Phones: % Volume 2008-2012
Table 8 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
Table 9 Distribution of Mobile Phones by Format: % Volume 2007-2012
Table 10 Forecast Sales of Mobile Phones: Volume 2012-2017
Table 11 Forecast Sales of Mobile Phones: Value 2012-2017
Table 12 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
Table 13 Forecast Sales of Mobile Phones: % Value Growth 2012-2017
Executive Summary
With Optimism Comes Growth in Consumer Electronics
Everything Is Connected
Innovation Drives the Market - Oled Tvs, Tablets and E-readers Show Fastest Growth
Specialist Retailers Successfully Prevail in Times of Growing M-commerce
Older Technologies and Products Set To Slow Down Future Growth
Key Trends and Developments
German Market Defined by Slight Growth and Strong Optimism
the Young and the Restless - Demographic and Societal Changes Impact the Market
Internet Shops - the Next Big Retailing Channel?
E Goes M - the Final Transition To Successful Mobile Commerce
Size Does Matter - the Internationalisation of the German Market
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2007-2012
Table 15 Sales of Consumer Electronics by Category: Value 2007-2012
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
Table 20 Distribution of Consumer Electronics by Format: % Volume 2007-2012
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources

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