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Mobile Phones In Japan
Euromonitor International, Feb 2012, Pages: 28
In 2010 mobile phones declined by 19% in current value terms to reach ¥554.5 billion. The pessimistic economic situation led the replacement cycle of mobile phones to increase to 46 months in 2010. This meant that consumers changed their mobile phones less frequently, thus leading to a decline in the performance of mobile phones. In addition, as the competition increased, with more domestic manufacturers focusing on smartphones, the price competition became aggressive, and pushed price points...
The Mobile Phones in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Analogue Camcorders, Analogue Cameras, Digital Camcorders, Digital Cameras, E-Readers, Feature Phones, HD Camcorders, Other Portable Media Players, Portable MP3 Players, Portable Multimedia Players, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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