Mobile Phones in Malaysia

Euromonitor International, November 2012, Pages: 22

Mobile phones saw a 2% decline in volume growth from 15% in 2010 to 13% in 2011, to reach almost 4.5 million units. The small decline in volume growth was due to the rapid decline in demand for feature phones. Volume sales of feature phones fell by 7% in 2011 because many consumers shifted their preference to smartphones as the unit price of the latter declined by 6% from RM1,026 in 2010 to RM967 in 2011.

Euromonitor International's Mobile Phones in Malaysia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

MOBILE PHONES IN MALAYSIA
Euromonitor International
November 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones: Volume 2006-2011
Table 2 Sales of Mobile Phones: Value 2006-2011
Table 3 Sales of Mobile Phones: % Volume Growth 2006-2011
Table 4 Sales of Mobile Phones: % Value Growth 2006-2011
Table 5 Mobile Phones Company Shares 2007-2011
Table 6 Mobile Phones Brand Shares 2008-2011
Table 7 Sales of Mobile Phones by Distribution Format 2006-2011
Table 8 Forecast Sales of Mobile Phones: Volume 2011-2016
Table 9 Forecast Sales of Mobile Phones: Value 2011-2016
Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2011-2016
Table 11 Forecast Sales of Mobile Phones: % Value Growth 2011-2016
Table 12 Smartphones by Operating System 2008-2013
Table 13 Mobile Phones by Type of Contract 2006-2011
Executive Summary
Trade Up for Better Quality
Internet-enabled Products
International Brands Dominate Competitive Landscape
Specialist Retailers Remain Leading Distribution Channel
Consumers Expectation on Consumer Electronics
Key Trends and Developments
Rising Female Consumer Base Creates Demand for Female-specific Products
Growing Middle Class
Digital Switchover of TV Broadcast
Multi-functionality of Products
Retailers Go Online
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2006-2011
Table 15 Sales of Consumer Electronics by Category: Value 2006-2011
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2006-2011
Table 18 Consumer Electronics Company Shares 2007-2011
Table 19 Consumer Electronics Brand Shares 2008-2011
Table 20 Sales of Consumer Electronics by Distribution Format 2006-2011
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2011-2016
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources

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