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Mobile Phones in Portugal Product Image

Mobile Phones in Portugal

  • Published: January 2014
  • Region: Portugal
  • 23 pages
  • Euromonitor International

Although consumer purchasing power declined further in Portugal during 2013, demand for smartphones did not stop rising as consumers sought out the latest smartphones which offer multiple functions on the move. Volume sales of smartphones increased by 29% in 2013 following the 38% volume growth recorded in the category during 2012 and this strong positive trend helped to counteract the declines recorded in feature phones, a category of increasingly outdated products which declined in volume by...

The Mobile Phones in Portugal report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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MOBILE PHONES IN PORTUGAL

January 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones: Volume 2007-2012
Table 2 Sales of Mobile Phones: Value 2007-2012
Table 3 Sales of Mobile Phones: % Volume Growth 2007-2012
Table 4 Sales of Mobile Phones: % Value Growth 2007-2012
Table 5 NBO Company Shares of Mobile Phones: % Volume 2008-2012
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
Table 7 Distribution of Mobile Phones by Format: % Volume 2007-2012
Table 8 Forecast Sales of Mobile Phones: Volume 2012-2017
Table 9 Forecast Sales of Mobile Phones: Value 2012-2017
Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
Table 11 Forecast Sales of Mobile Phones: % Value Growth 2012-2017
Table 12 Smartphones by Operating System 2009-2014
Table 13 Mobile Phones by Type of Contract 2007-2012
Executive Summary
Lower Purchasing Power Undermining the Performance of Consumer Electronics
Price and Multi-functionality Continue To Fuel Sales of Consumer Electronics
Analogue Switch-off Has A Tremendous Impact on Demand for Digital TVs
Economic Uncertainty Continues To Harm Growth in Consumer Electronics
Internet Retailing Continues To Have Low Penetration in Consumer Electronics
Key Trends and Developments
Economic Instability Undermining the Overall Consumer Electronics Market
Store Based Outlets Remain Dominant, But Internet Important To Growth
Digital Television Switchover Fuels the Sales of Digital TVs
Brands From Asian Countries Continue To Dominate Consumer Electronics in Portugal
the Launch of Multifunctional Consumer Electronics Devices Drives Consumer Demand
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2007-2012
Table 15 Sales of Consumer Electronics by Category: Value 2007-2012
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
Table 20 Distribution of Consumer Electronics by Format: % Volume 2007-2012
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources

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