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Mobile Phones in South Africa

  • ID: 1449561
  • December 2015
  • Region: Africa, South Africa
  • 17 pages
  • Euromonitor International
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Given South Africa’s high income inequality levels, the majority of South Africans simply cannot afford fixed line internet access and therefore rely heavily on web-enabled mobile devices to perform basic online operations. As such, mobile phones continue to play significant role in keeping South Africans connected to the internet.

The Mobile Phones in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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MOBILE PHONES IN SOUTH AFRICA

December 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2010-2015
Table 2 Sales of Mobile Phones by Category: Value 2010-2015
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
Table 4 Sales of Mobile Phones by Category: % Value Growth 2010-2015
Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
Table 6 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2015
Table 8 NBO Company Shares of Mobile Phones: % Volume 2011-2015
Table 9 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
Table 10 Distribution of Mobile Phones by Channel: % Volume 2010-2015
Table 11 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
Table 12 Forecast Sales of Mobile Phones by Category: Value 2015-2020
Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020
Table 17 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2015-2020
Executive Summary
Challenging Economic Environment
Cross Industry Convergence
International Brands Continue To Dominate
Electronics and Appliance Specialist Retailers Dominate Retail Distribution
Positive Growth Expected During the Forecast Period
Key Trends and Developments
Challenging Economic Climate
Electronics and Appliance Specialist Retailers Remain Competitive
Cross-industry Convergence
Market Data
Table 18 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 19 Sales of Consumer Electronics by Category: Value 2010-2015
Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 21 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 22 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 23 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 24 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 26 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources

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