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Mobile Phones in South Africa
Euromonitor International, October 2012, Pages: 21
In previous years, smartphones were only affordable to high-income consumers. However, during 2010 and 2011 smartphones gained momentum amongst the lower-income segments, which is mainly due to the drop in smartphone pricing. The smartphone is regarded as the latest in mobile technology and is becoming a must-have commodity for trendy younger consumers (16-30 years old). The bigger screen size makes it easier for users to browse the web and interact on social media sites whilst commuting and...
Euromonitor International's Mobile Phones in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
MOBILE PHONES IN SOUTH AFRICA
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones: Volume 2006-2011
Table 2 Sales of Mobile Phones: Value 2006-2011
Table 3 Sales of Mobile Phones: % Volume Growth 2006-2011
Table 4 Sales of Mobile Phones: % Value Growth 2006-2011
Table 5 Mobile Phones Company Shares 2007-2011
Table 6 Mobile Phones Brand Shares 2008-2011
Table 7 Sales of Mobile Phones by Distribution Format 2006-2011
Table 8 Forecast Sales of Mobile Phones: Volume 2011-2016
Table 9 Forecast Sales of Mobile Phones: Value 2011-2016
Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2011-2016
Table 11 Forecast Sales of Mobile Phones: % Value Growth 2011-2016
Table 12 Mobile Phones by Type of Contract: 2004-2009
Executive Summary
Overall Market Performance
Retail Environment
New Technology Thrives
Mobile Market Is Stronger Than Ever
Information and Communication Technology
Key Trends and Developments
Poor Economic Outlook Hampered Sales
Discounters Grows Fast
Mobile Market Stronger Than Ever
Consumer Trends
Connected Population
Market Data
Table 13 Sales of Consumer Electronics by Category: Volume 2006-2011
Table 14 Sales of Consumer Electronics by Category: Value 2006-2011
Table 15 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011
Table 16 Sales of Consumer Electronics by Category: % Value Growth 2006-2011
Table 17 Consumer Electronics Company Shares 2007-2011
Table 18 Consumer Electronics Brand Shares 2008-2011
Table 19 Sales of Consumer Electronics by Distribution Format 2006-2011
Table 20 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016
Table 21 Forecast Sales of Consumer Electronics by Category: Value 2011-2016
Table 22 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 23 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
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