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Mobile Phones in South Africa Product Image

Mobile Phones in South Africa

  • Published: April 2014
  • Region: Africa, South Africa
  • 19 pages
  • Euromonitor International

The demand for smartphones in South Africa has increased significantly since 2010 as more products enter the market in South Africa. Higher unit price has often been the key setback in demand growth for smartphones but this is slowly changing as cheaper options enter the market. The overall result has been drop in volume sales growth for feature phones as consumers continue to shift towards the smartphones, which give them better access to the internet and provide a bigger screen size and a...

The Mobile Phones in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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MOBILE PHONES IN SOUTH AFRICA

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones: Volume 2007-2012
Table 2 Sales of Mobile Phones: Value 2007-2012
Table 3 Sales of Mobile Phones: % Volume Growth 2007-2012
Table 4 Sales of Mobile Phones: % Value Growth 2007-2012
Table 5 NBO Company Shares of Mobile Phones: % Volume 2008-2012
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
Table 7 Distribution of Mobile Phones by Format: % Volume 2007-2012
Table 8 Forecast Sales of Mobile Phones: Volume 2012-2017
Table 9 Forecast Sales of Mobile Phones: Value 2012-2017
Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
Table 11 Forecast Sales of Mobile Phones: % Value Growth 2012-2017
Table 12 Smartphones by Operating System 2009-2014
Table 13 Mobile Phones by Type of Contract 2007-2012
Table 14 Mobile Phones: Urban vs Rural
Executive Summary
Stable Volume Growth Observed During the Review Period
Internet Cost Slowly Coming Down in South Africa
Mobile Phones Continue To Take Market Share From Many Categories
Consumer Income Likely To Determine Consumer Electronics Product Sales Over the Forecast Period
Electronic Appliance Specialist Retailers Remain Key in Product Sales in South Africa
Key Trends and Developments
Continued Rural Electrification Slowly Boosting Retail Sales
Credit Sales and Multiple Product Features Drive Growth for High-value Items in Consumer Electronics
Fast Emergence of the Middle-class Consumers Creates Opportunity for Retailers
Higher Tariffs Restrict Shift From 3g Towards 4g
Neighbouring Countries Driving Consumer Electronics Volume Sales
Market Data
Table 15 Sales of Consumer Electronics by Category: Volume 2007-2012
Table 16 Sales of Consumer Electronics by Category: Value 2007-2012
Table 17 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
Table 18 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
Table 19 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
Table 20 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
Table 21 Distribution of Consumer Electronics by Format: % Volume 2007-2012
Table 22 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
Table 23 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
Table 24 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 25 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources

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