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Mobile Phones in Spain

Description:
In 2011 smartphones became the new “must-have” item among portable electronic appliances. Despite their success sales of mobile phones dropped by 8% in 2011 due to the economic crisis, and the end of the government support for mobile phones operators.

Euromonitor International's Mobile Phones in Spain report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
 
Contents:
MOBILE PHONES IN SPAIN
Euromonitor International
November 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones: Volume 2006-2011
Table 2 Sales of Mobile Phones: Value 2006-2011
Table 3 Sales of Mobile Phones: % Volume Growth 2006-2011
Table 4 Sales of Mobile Phones: % Value Growth 2006-2011
Table 5 Mobile Phones Company Shares 2007-2011
Table 6 Mobile Phones Brand Shares 2008-2011
Table 7 Sales of Mobile Phones by Distribution Format 2006-2011
Table 8 Forecast Sales of Mobile Phones: Volume 2011-2016
Table 9 Forecast Sales of Mobile Phones: Value 2011-2016
Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2011-2016
Table 11 Forecast Sales of Mobile Phones: % Value Growth 2011-2016
Table 12 Smartphones by Operating System 2008-2013
Table 13 Mobile Phones by Type of Contract 2006-2011
Executive Summary
the Economic Situation Hits Sales of Consumer Electronics Sharply
Internet Connectivity, From Novelty To Norm
Interest in Some Electronics Maintained Despite Economic Downturn
Increasing Cannibalisation Between Categories
the Channel Distribution
Recovery Will Be Slow Yet Constant
Key Trends and Developments
Economic Environment Increasingly Bleak
Increased Use of Internet To Access Audio-visual Content
Connectivity Anywhere, Anytime
Internet An Increasingly Important Retail Channel
New Measures Against Piracy
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2006-2011
Table 15 Sales of Consumer Electronics by Category: Value 2006-2011
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2006-2011
Table 18 Consumer Electronics Company Shares 2007-2011
Table 19 Consumer Electronics Brand Shares 2008-2011
Table 20 Sales of Consumer Electronics by Distribution Format 2006-2011
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2011-2016
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources
 
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