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Mobile Phones In Turkey
Euromonitor International, Dec 2011, Pages: 19
The key trend in mobile phones in Turkey in 2010 was the boom and consequent shift in consumer preference towards smartphones. 2010 can be described as the year smartphones entered the mainstream in Turkey, having previously been a niche. Nevertheless, despite 301% unit sales growth, smartphones only accounted for 14% of units sold in that year. However, the significance of smartphones lies in their higher unit prices and this boosted overall category value sales by 47% in 2010. The increasing...
The Mobile Phones in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Analogue Camcorders , Analogue Cameras , Digital Camcorders, Digital Cameras, E-Readers, Feature Phones, HD Camcorders, Other Portable Media Players, Portable MP3 Players, Portable Multimedia Players, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Mobile Phones market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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