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Pre-Paid Cards in Turkey
Euromonitor International, April 2012, Pages: 31
The pre-paid cards industry in Turkey consists of travel cards, food cards and reward cards. Banks consider this market to be a route to reaching students as well as the unemployed population. According to Turkish Statistical Institute, one-third of Turkey’s population is aged below 14-years-old and one-third is unemployed. In order to reach this unbanked population, banks started to launch pre-paid cards in 2011, such as Denizbank’s Ada Card or Marmara Card.
The Pre-Paid Card Transactions in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pre-Paid Card Transactions market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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