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Staying Ahead of the Game: How Companies are Adapting to the Changing Face of Beauty
Euromonitor International, Nov 2010, Pages: 43
There are major shifts underway in the beauty industry. From regional and category shifts in importance, changes in media use, advertising, distribution and consumer attitudes that are shaping the industry, this global briefing identifies what these changes are, and shows how manufacturers are adapting to them. It has become clear that companies cannot afford to ignore the changing dynamics of the global beauty industry, and those which do may be left behind in the fight for market share.
The Staying Ahead of the Game: How Companies are Adapting to the Changing Face of Beauty global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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