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Store Cards in the Czech Republic

Euromonitor International, Nov 2010, Pages: 27


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Store cards has all but disappeared from the competitive environment. Previously strong brands, such as the Yes card, or OK card have been replaced by branded credit cards. The last few remaining OK cards are still active, but once they expire they will not be replaced. The store cards category is declining fast as the cards are withdrawn.

The Store Cards in Czech Republic report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: ATM Transactions, Card Payment Transactions, Card Payment Transactions (Excl Commercial), Closed Loop Pre-Paid Function, Commercial Charge Cards, Commercial Credit Cards, Electronic Direct/ACH Transactions, Open Loop Pre-Paid Function, Paper Payment Transactions, Personal Charge Cards, Personal Credit Cards.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Store Cards market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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