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The Global Rise of Social Networks: Brave New World or the Same Old Thing?
Euromonitor International, Nov 2010, Pages: 48
This report covers the history and evolution of social networks from the early days of bulletin boards to today’s mobile internet. It looks at current behaviour and explores the psychological and social impact of connecting through social media. Social networks are changing the balance of power between brands and their customers as well as changing how people connect with one another. Brands need to understand the implications of these changes for their marketing and communications strategies
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor Intern
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