Prepaid Cards and Stored-Value Account in China 2010

  • ID: 1450265
  • November 2010
  • Region: China
  • 68 Pages
  • Maverick China Research
1 of 4


  • 99Bill
  • Alipay
  • China Mobile
  • China Telecom
  • China Unicom
  • Tenpay
  • MORE

Electronic payments in China are a relatively new phenomenon. Even as China's economy surged in the 1980s and 1990s, payments were predominantly made in cash. It was not until the founding of interbank network China UnionPay (CUP) in 2002 that retail payments with bankcards became possible on a national level. While this was a major step forward, payment technologies were slow to appear, due to a combination of slow-moving domestic banks and the limited access allowed to international payment leaders.

This lack of legacy systems and inaction from major players provided opportunities for new companies and technologies. As China's economy continues to grow, consumers enjoy a wide range of payment options. This report is an overview of one group of services most commonly referred to as prepaid cards or stored-value accounts (SVA). These services have proven particularly popular in filling the gaps left by incumbent players, SVAs and prepaid cards are playing an increasingly important role in China's economy. In this report we cover the most important types of prepaid products, identify the parties benefitting from these services this sect from the growth, and examine the implications READ MORE >

Note: Product cover images may vary from those shown
2 of 4


  • 99Bill
  • Alipay
  • China Mobile
  • China Telecom
  • China Unicom
  • Tenpay
  • MORE

1 Executive Summary

2 Stored-Value Accounts and Prepaid Cards
2.1 Definition and Scope of Stored-Value Accounts (SVAs)
2.2 Background of Stored-Value and Prepaid Products in China
2.3 Regulatory Overview of Stored-Value and Prepaid Products in China

3 Business Models
3.1 Semi-closed Loop Business Models
3.1.1 Third-party Online Payment
3.1.2 Transportation Card Networks
3.1.3 Prepaid Retail Card Networks
3.2 Closed Loop Business Model

4 Transportation Card Networks
4.1 Competitive Landscape
4.2 Key Transportation Card Networks in China
4.2.1 Hong Kong's Octopus Card
4.2.2 Beijing's Yikatong Card
4.2.3 Shanghai's Jiaotongka Card
4.2.4 Guangzhou's Yangchengtong Card
4.2.5 Shenzhen's Shenzhentong Card
4.2.6 Dalian's Mingzhuka Card
4.2.7 Wuhan's Wuhantong Card
4.2.8 Shanghai Highway Transportation Cards

5 Online Payment Providers
5.1 Competitive Landscape
5.2 Key Online Payment Providers in China
5.2.1 Alipay
5.2.2 99Bill
5.2.3 Tenpay
5.2.4 YeePay
5.2.5 Other Online Payment Providers

6 Telecom Operators
6.1 Competitive Landscape
6.2 Key Telecom Operators in China
6.2.1 China Mobile
6.2.2 China Unicom
6.2.3 China Telecom

7 Prepaid Card Networks
7.1 Competitive Landscape
7.2 Key Prepaid Card Network Operators and Issuers in China
7.2.1 Zihexin Property and Credit
7.2.2 Edenred (formerly Accor)
7.2.3 Lianhua OK
7.2.4 SmartPass
7.2.5 Other Prepaid Card Companies

8 Retail Networks
8.1 Competitive Landscape
8.2 Key Closed-Loop Prepaid Networks in China
8.2.1 Carrefour
8.2.2 PetroChina IC Card

9 Market Size and Market Forecasts

10 Conclusions and Closing Remarks

List of Figures:

Figure 1: China's Late Start: Banking and e-Commerce Milestones 1985-2010
Figure 2: Third Party Payment Provider License Requirements
Figure 3: Online Payment Business Model
Figure 4: Contactless Smartcard Business Model
Figure 5: Semi-closed Loop Prepaid Card Business Model
Figure 6: Closed Loop Prepaid Card Business Model
Figure 7: Statistical Overview of Transportation Card Networks
Figure 8: Major Transportation Card Merchant Networks
Figure 9: Yikatong Cards Issued, 2006-2009 (M)
Figure 10: Shanghai Public Transportation Cards Issued, 2006-2009 (M)
Figure 11: Yangchengtong Cards Issued, 2005-2009 (M)
Figure 12: Shenzhen Tong Cards Issued, 2005-August 2010 (M)
Figure 13: Dalian Mingzhuka Cards Issued, 2006-2009 (M)
Figure 14: Internet Users in China, 2001-H1 2010 (M)
Figure 15: Urban and Rural Internet Users in China, June 2010
Figure 16: Income of Internet Users in China, June 2010 (RMB)
Figure 17: Third-party Payment Providers in China
Figure 18: Products and Top-up Methods of Main Third-Party Payment Providers
Figure 19: Alipay Merchant Partners 2006-Q1 2010 (K)
Figure 20: Alipay Registered Users 2004-Q1 2010 (M)
Figure 21: Alipay Daily Transaction Volume, 2005-Q1 2010 (RMB M)
Figure 22: 99Bill Registered Users, 2005-August 2010 (M)
Figure 23: 99Bill Annual Transaction Volume, 2006-2009 (RMB B)
Figure 24: Tenpay Registered Users, 2005-2010 (M)
Figure 25: YeePay Registered Users, 2006-2007F (M)
Figure 26: Mobile Subscribers in China, 2000-H1 2010 (M)
Figure 27: China Mobile Subscribers, 2000-H1 2010 (M)
Figure 28: China Unicom Subscribers, 2000-H1 2010 (M)
Figure 29: China Telecom Subscribers, 2004-H1 2010 (M)
Figure 30: Prepaid Card Issuers in China
Image 31: Zihexin Shangtong Card
Figure 32: Zihexin Cooperative Merchants
Image 33: Edenred Employee Benefit Card and Gift Card
Figure 34: Bailian eMall Annual Transaction Volume (RMB M)
Image 35: Lianhua OK Card
Image 36: SmartPass Card
Figure 37: SmartPass Cooperative Merchants
Image 38: Carrefour Card
Image 39: PetroChina Prepaid Card
Figure 40: Cards and Accounts by Industry (M)
Figure 41: Transaction Volume by Industry (RMB M)
Figure 42: Nanjing Citizen Card

Note: Product cover images may vary from those shown
3 of 4

- Alipay
- 99Bill
- Tenpay
- YeePay
- China Mobile
- China Unicom
- China Telecom

Note: Product cover images may vary from those shown
4 of 4
Note: Product cover images may vary from those shown





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