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Personal Hygiene in Turkey to 2014
Datamonitor, Nov 2010, Pages: 114
This databook provides key data and information on the personal hygiene market in Turkey. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on three categories: bath and shower products, deodorants and soap
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the personal hygiene market, including company overview, key facts and business description
Highlights of this title
The market for personal hygiene in Turkey increased at a compound annual growth rate of 6.5% between 2004 and 2009.
The soap category led the personal hygiene market in Turkey, accounting for a share of 57.7%.
The leading players in the Turkish personal hygiene market include Unilever, Beiersdorf AG and Procter & Gamble Company, The.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the personal hygiene market in Turkey
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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