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Spreads in Hong Kong to 2014
Datamonitor, Nov 2010, Pages: 143
This databook provides key data and information on the spreads market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on five categories: jams and preserves, chocolate spreads, honey, savory spreads and nut-based spreads
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the spreads market, including company overview, key facts and business description
Highlights of this title
The market for spreads in Hong Kong increased at a compound annual growth rate of 1.9% between 2004 and 2009.
The nut-based spreads category led the spreads market in Hong Kong, accounting for a share of 39.5%.
The leading players in the spreads market in Hong Kong are Unilever, The J.M. Smucker Company and Kraft Foods, Inc.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the spreads market in Hong Kong
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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