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Personal Hygiene in Middle East and Africa to 2014
Datamonitor, Nov 2010, Pages: 83
This databook provides key data and information on the personal hygiene market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on three categories: bath and shower products, deodorants and soap
- Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
- Category level company share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the personal hygiene market, including company overview, key facts and business description
Highlights of this title
The market for personal hygiene in Middle East and Africa increased at a compound annual growth rate of 6% between 2004 and 2009.
The soap category led the personal hygiene market in Middle East and Africa, accounting for a share of 59.1%.
The leading player in the Middle East and African personal hygiene market is Unilever.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the personal hygiene market in Middle East and Africa
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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