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Personal Hygiene in Hong Kong to 2014
Datamonitor, Nov 2010, Pages: 122
This databook provides key data and information on the personal hygiene market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on three categories: bath and shower products, deodorants and soap
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the personal hygiene market, including company overview, key facts and business description
Highlights of this title
The market for personal hygiene in Hong Kong increased at a compound annual growth rate of 2.9% between 2004 and 2009.
The soap category led the personal hygiene market in Hong Kong, accounting for a share of 35.9%.
Leading players in Hong Kong personal hygiene market include Unilever, Kao Corporation and Procter & Gamble Company, The.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the personal hygiene market in Hong Kong
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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