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Personal Hygiene Market - Regional level to 2014

Datamonitor, Nov 2010, Pages: 118


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This databook provides key data and information on the personal hygiene market for the following regions: Asia-Pacific; Latin America; Middle East and Africa; North America; Eastern Europe and Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share.

Scope

- Contains information on three categories: bath and shower products, deodorants and soap

- Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

- Category level company share as well as distribution share information for 2008 and 2009

Highlights of this title

The regional personal hygiene market grew at a compound annual growth rate of 3.7% between 2004 and 2009.

The soap category led the regional personal hygiene market, accounting for a share of 37.6%.

The leading player in the regional personal hygiene market is Unilever.

Key reasons to purchase this title

- Develop business strategies by understanding the quantitative trends within the regional personal hygiene market

- Design effective marketing and sales strategies by identifying key market categories and segments

- Identify key players within the market to plan lucrative M&A, partnerships and agreements




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