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Frozen Food Market in New Zealand to 2014
Datamonitor, Dec 2010, Pages: 207
This databook provides key data and information on the frozen food market in New Zealand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains data on:frozen meat,frozen ready meals,frozen potato,frozen desserts,fish/seafood,frozen bakery,frozen vegetables,frozen pizza and fruit
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
Highlights of this title
The market for frozen food in New Zealand increased at a compound annual growth rate of 6.6% between 2004 and 2009.
The frozen meat products category led the frozen food market in New Zealand, accounting for a share of 75.5%.
The leading players in the New Zealand frozen food market are H.J. Heinz Company, Tegel Foods Ltd. and Aria Farm ltd.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the frozen food market in New Zealand
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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