Market Insights: Alcoholic Beverages in China
Datamonitor, December 2010, Pages: 64
This report forms a part of the the newly introduced product series titled "Market Insights". It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various markets in the sector
Scope of the report:
- Examines developments in the Chinese alcoholic beverages sector
- Provides latest retail data at a sector level further segmented by markets along with five year forecasts, highlighting specific growth areas
- Identifies the leading players in the market, providing details on brand portfolio and new product launches
- Tracks the latest M&A deals that have taken place in the alcoholic beverages sector in China
Highlights:
- The alcoholic beverages sector in China, which grew at a compound annual growth rate (CAGR) of 8% during 200409, recorded volume sales of 47 billion liters in 2009.
- Sectoral growth has been fueled by factors such as increased disposable income and better availability of international alcohol brands. Wine, with a 32% growth over 200809, was the primary fueling factor in the sector's growth in the year.
- With the exception of spirits market, the alcoholic beverages sector is highly concentrated with more than 80% of the market being controlled by the top 10 players.
Reasons to Purchase;
- Sector understanding: develop a detailed understanding of the alcoholic beverages sector and identify the key growth markets within it
- Competitive landscape: obtain information on the key players operating in the sector and understand their key strengths in various markets
- Product understanding: gain insight into the new product launch trends in the sector
Overview
Catalyst
Summary
Executive Summary
Overview
Introduction
Product Launch Analytics
Market Data Analytics
New Consumer Insight reports
The Country Statistics Database
Company Intelligence
What this report is about
How to use this report
Market definition
Country Overview
Economic overview
Demographic overview
Alcoholic Beverages Sector Profile
Chinese alcoholic beverages sector value and growth
Alcoholic beverages sector: A global perspective
Comparison with other growth economies
Alcoholic Beverages Sector Markets
Chinese alcoholic beverages sector markets by volume
Future prospects
Leading categories
Lagging categories
Key Trends
Demographic and economic trends
An even demographic profile and increased income level in the present are driving alcohol consumption
Increasing consumption of alcohol by Chinese women expected to drive higher sales in future
Consumer trends
Influx of international brands creating better brand awareness
Health concerns driving demand for organic alcoholic beverages and beverages with low alcohol content
Industry trends
The threat from counterfeits is marring market competition
Industry and government regulations expected to influence alcohol consumption habits in future
Competitive Landscape in China
Leading players and their shares
Presence of leading players in various categories of the alcoholic beverages sector
Key players by market
Leading local player profiles
Tsingtao Brewery Company
Beijing Yanjing Beer Group
Shanghai Asia Pacific Brewery
COFCO Wines & Spirits
Dynasty Fine Wines Group
New Product Launches in China
Overview
Product launches by top players
Recent M&A Deals
Overview
Consumption and Usage Data
Urban/rural consumption
Male/female consumption
Consumption by age groups
Conclusion
Highlights
Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
APPENDIX
Further reading
Feedback
Ask the analyst
Disclaimer
List of Tables
Table 1: Alcoholic beverages sector definitions
Table 2: Key statistics for China and other growth economies, 2009
Table 3: Chinese alcoholic beverages sector: top 10 players by market share and by product launches
Table 4: Alcoholic beverages sector: significant M&A deals in 2009
List of Figures
Figure 1: The growth of GDP in China, 2004-14e
Figure 2: Export values of various emerging and developed economies as a percentage of their GDPs, 2009
Figure 3: GDP growth in China and other growth economies, 2004-14e
Figure 4: Ratio of working-age to non-working age population in China, 1950-2050e
Figure 5: Population in China, by age groups and median age, 2004-14e
Figure 6: Chinese alcoholic beverages sector sales (by volume), 2004-09
Figure 7: Chinese alcoholic beverages sector sales (by volume), 2009-14e
Figure 8: Global alcoholic beverages consumption, 2008
Figure 9: China Vs global alcoholic beverages sector sales by volume in 2009 and growth (2008-09)
Figure 10: Alcoholic beverages sector per capita expenditure and growth in emerging economies, 2004-14e
Figure 11: Alcoholic beverages sector growth in China and other growth economies, 2004-09 and 2009-14e
Figure 12: Chinese alcoholic beverages sector sales by volume: market contribution, 2009
Figure 13: Chinese alcoholic beverages sector volume growth by market, 2008-09
Figure 14: Chinese alcoholic beverages sector volume and growth by market, 2004-09 and 2009-14e
Figure 15: Chinese alcoholic beverages sector: leading categories in terms of 2008-09 growth (%)
Figure 16: Chinese alcoholic beverages sector: lagging categories in terms of 2008-09 growth (%)
Figure 17: Population distribution by age in China: 1990-2015e
Figure 18: Population distribution by age in China: 2009
Figure 19: Question: how much influence do the following factors have on your alcoholic beverage choices?
Figure 20: Growth in per capita consumption of low strength alcohol categories in China: 2004-09 and 2009-14e
Figure 21: Influence of health as a factor among Chinese consumers when choosing an alcoholic beverage, 2009
Figure 22: Growth of organic alcoholic beverage products (% CAGR) in Asia Pacific, 2004-09 and 2009-14e
Figure 23: Chinese alcoholic beverages sector: leading players and their rankings, 2009
Figure 24: Chinese alcoholic beverages sector: presence of the key players across categories, 2009
Figure 25: Chinese alcoholic beverages sector: market share of top five players vs. other players, 2009
Figure 26: Chinese alcoholic beverages sector: top five players by market, 2009
Figure 27: Chinese alcoholic beverages sector: new product launches by market (% contribution), 2009
Figure 28: Examples of new product launches in the Chinese alcoholic beverages sector: 2009
Figure 29: Chinese alcoholic beverages sector: contribution (%) of top five players in terms of product launches to various categories, 2009
Figure 30: Chinese alcoholic beverages sector: M&A deal activity, 2008-09
Figure 31: Chinese alcoholic beverages sector: consumption split by urban/rural population, 2008
Figure 32: Chinese alcoholic beverages sector: consumption split by gender, 2008
Figure 33: Chinese alcoholic beverages sector: consumption split by age group, 2008
Figure 34: Conclusion
- Tsingtao Brewery Company
- Beijing Yanjing Beer Group
- Shanghai Asia Pacific Brewery
- COFCO Wines & Spirits
- Dynasty Fine Wines Group
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