|
|
 |
|
Viewing report
|
|
|
|
Market Insights: Alcoholic Beverages in China
Datamonitor, Dec 2010, Pages: 64
This report forms a part of the the newly introduced product series titled 'Market Insights'. It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various markets in the sector
Scope of the report:
- Examines developments in the Chinese alcoholic beverages sector
- Provides latest retail data at a sector level further segmented by markets along with five year forecasts, highlighting specific growth areas
- Identifies the leading players in the market, providing details on brand portfolio and new product launches
- Tracks the latest M&A deals that have taken place in the alcoholic beverages sector in China
Highlights:
- The alcoholic beverages sector in China, which grew at a compound annual growth rate (CAGR) of 8% during 200409, recorded volume sales of 47 billion liters in 2009.
- Sectoral growth has been fueled by factors such as increased disposable income and better availability of international alcohol brands. Wine, with a 32% growth over 200809, was the primary fueling factor in the sector's growth in the year.
- With the exception of spirits market, the alcoholic beverages sector is highly concentrated with more than 80% of the market being controlled by the top 10 players.
Reasons to Purchase;
- Sector understanding: develop a detailed understanding of the alcoholic beverages sector and identify the key growth markets within it
- Competitive landscape: obtain information on the key players operating in the sector and understand their key strengths in various markets
- Product understanding: gain insight into the new product launch trends in the sector
|
|
|
|
