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Product Insights: Soft Drinks in the UK
Datamonitor, Nov 2010, Pages: 64
This report forms a part of the newly introduced product series titled 'Product Insights'. It aims to provide analysis to clients on the new product launches across various market categories.
Scope of the report:
- Examines new product launches in the UK soft drinks market, segmented by key categories
- Contextualizes UK in the new product launches globally
- Identifies the key players in the market, leading the new product launches
- Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights
- Globally, UK ranked fourth in terms of the number of new products launched in the soft drinks market, in 2009.
- In 2009, orange was the most popular flavor in new launches in the UK while pineapple witnessed the largest increase over 2008. On the whole, fruity flavors dominated shelf space in the soft drinks market in 2009.
- Nearly three fourths of the products were launched under GBP 2.00, with functional drinks being the only category that was launched in a wide range of price points.
Reasons to Purchase:
- Assess product innovation trends in your market
- Learn from successful new product launches
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