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Market Research & Public Opinion Polling in the UK
IBISWorld, Feb 2012, Pages: 25
Market Research & Public Opinion Polling in the UK
Market researchers investigate the behaviour, values and opinions of clients’ target markets, providing insights for the purpose of better tailoring products, services and marketing to the market’s demands. This includes measuring media audiences in order to assess marketing efficacy. Primary users of market research include businesses, media and political organisations. Targets include potential customers such as consumers, voters and other businesses and organisations.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Executive Summary
Research revenue: The industry perseveres, losing profit but maintaining clients
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