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World Installed Audio Conferencing Endpoints Markets
Frost & Sullivan, Oct 2010, Pages: 24
This Frost & Sullivan research service titled World Installed Audio Conferencing Endpoints Markets provides telephony and conferencing equipment vendors with a detailed look at the dynamics of a changing market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: audio conferencing, unified communications, and videoconferencing.
Market Overview
Vigorous Rebound to Follow Recession Slump in the World Installed Audio Conferencing Endpoints Market
In 2009, the global economic downturn was the primary factor contributing to a decline of over 24 percent in market revenues. The installed audio conferencing equipment market is expected to rebound vigorously in 2010, growing by over 30 percent from the lows experienced in 2009. It is expected that growth in 2011 and 2012 will be higher than the historical market would indicate due to the working out of pent-up demand. The market is expected to return to the high growth trajectory in 2013 with the major drivers being penetration into developing markets and attachment of installed video solutions with enterprise-grade video build-outs. “Customers have held off capital spending for over 24 months during the economic uncertainty of the global recession and are now ready to invest in new technologies that can provide them with a competitive advantage,” notes the analyst of this research service. “However, 2010 revenues are not expected to surpass those of 2008 resulting in a relatively flat market for the two-year period.” Going forward, growing adoption of IP telephony and increasing penetration of wideband audio will drive product turnover. Increasing penetration in the developing regions of the world will fuel growth in the world installed audio conferencing endpoints market. Pent-up demand will unleash spending in 2010 while untapped opportunities in emerging markets will drive growth in the medium and long term. Additionally, advanced technologies such as IP telephony and wideband audio will encourage users to opt for replacement of existing infrastructure with next-generation solutions.
Some price pressure in the market will offset positive growth factors, and the emphasis on greenfield conference room deployments in developed markets will be reduced due to the availability of more compelling service offerings. Furthermore, increased penetration of Web conferencing and deployment of unified communications will drive communications away from room-based solutions to the desktop. Flat rate, seat-based pricing enhances the value of audio conferencing services turning them into a more compelling alternative to premises-based audio conferencing solutions. “Many businesses are likely to be drawn to hosted services for the flexibility and reduced CAPEX, especially now as recurring fees become more predictable and more easily controlled,” says the analyst. “At the same time, unified communications solutions delivering conferencing capabilities to the desktop are presenting yet another economical alternative to installed audio conferencing endpoints.”
Vendors are lowering prices and looking to expand into related areas due to the tough market conditions. The growth of videoconferencing and telepresence solutions presents vendors with an opportunity to deliver the installed audio conferencing components, and thus augment their audio conferencing revenues. Vendors can leverage demand in related markets such as videoconferencing to develop new growth areas for installed audio endpoints. They should also focus on penetrating emerging markets where adoption of audio conferencing is still low and competition is less intense.
Technologies
The following technologies are covered in this research:
- Audio conferencing
- Unified communications
- Videoconferencing
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