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Corporate Sustainability Websites Go Interactive: Leading Practices and Case Study--Online Executive Conference Presentation Slides and Recording
AltaTerra Research, Nov 2010, Pages: 64
When you purchase this product you will receive: the presentation slides in PDF format and online access to a recording of the live event. You will also receive a copy of AltaTerra’s 'Greening the Company Website' report. The presentation slides and the report will be immediately available for download upon completion of your purchase. Information for accessing the recording is included on the first and last page of the presentation slides.
Speakers: Michael Beutler, SAP; Jaclyn Pitera, AltaTerra Research; Don Bray, AltaTerra Research
Overview
From its origins as static brochure-ware, sustainability reporting is evolving into an interactive, web-based community-building mechanism. Increasingly, companies are using the web to dynamically demonstrate how sustainability principles are becoming integral to management of business operations. Interactive, online sustainability reporting is emerging as a powerful tool for engaging customers and other external stakeholders in corporate environmental performance.
In this independent online conference: Michael Beutler, Global Director of Sustainability Reporting at SAP, presents a practitioner’s inside view of SAP’s recent experience in developing and delivering an online sustainability reporting experience, SAP’s 2009 Sustainability Report. A market survey by AltaTerra Research identified SAP as a leading company in sustainability reporting, especially in the areas of data timeliness, stakeholder interaction, and environmental data materiality. Conference participants learn about the unique features of SAP’s online reporting website, as well as the processes and lessons learned in making it happen.
This online conference is the second in a series, based on the January 2010 report from AltaTerra Research, 'Greening the Company Website: A New Era in Sustainability Reporting.' Introducing this conference, Jaclyn Pitera, Senior Analyst and lead report author, addresses:
- How 60 companies recognized as leaders in corporate sustainability are using their websites to communicate their activities and engage stakeholders
- Eight attributes that are most essential for this type of communication
- Examples from leading green corporations, including top rankings and areas of improvement for online reporting
Don Bray, President of AltaTerra Research, introduces the session and speakers, and moderates online participant Q&A.
Who will benefit from this presentation
- Corporate Sustainability and Corporate Responsibility Professionals
- Marketing Communications and PR Professionals
- Corporate Finance and Accounting Professionals
- Corporate IT and Website Professionals
- Environmental/Regulatory Affairs Managers
- Clean Technology Industry Professionals
About the presenters
As global director of sustainability reporting at SAP, Michael Beutler drives innovation and product thought leadership for sustainability performance reporting, and brings social media driven accountability and enterprise performance analytics together to move sustainability reporting toward a true nexus between the organization and its eco-system. Previously at SAP, Michael was director of SME on-demand services and, prior to that, volume program director. He has also worked in senior level positions with Autodesk, DHL, PricewaterhouseCoopers, U.S. EPA, and Ford. Throughout his work in environmental management, finance, operations, sales, and marketing, Michael’s focus has been on how to use technology, from internal systems to social media, to understand issues from a 360 degree perspective and drive improvements in resource use, environmental impacts and financial performance. Michael earned his MBA and JD from the University of Colorado. He holds a BA in finance from Michigan State University.
Jaclyn Pitera is a senior analyst at AltaTerra Research. She has advised firms in developing their sustainability strategy and implementation plans, particularly regarding carbon footprint mitigation, energy efficiency, green building, sustainable material sourcing, employee behavior change, and marketing and communications, generating for client firms documented cost savings, competitive differentiation, and risk mitigation. She has also advised start-up companies in the green building and energy efficiency industries, providing strategy development, industry and market analysis, and product life cycle analysis. Prior to AltaTerra, Jaclyn was a sustainable business consultant for Williams-Sonoma, Business for Social Responsibility, H&M, Cummins, and JBG, a real estate developer in the Washington D.C. area. Jaclyn holds an MBA, a Masters of Science in Sustainable Systems, and Bachelors of Science in Biology from the University of Michigan.
Don Bray is co-founder and president of AltaTerra Research. He has led a broad range of market research and consulting engagements in corporate sustainability, green IT, carbon management, and renewable energy systems. He is a frequent author, speaker, and discussion moderator on emerging solutions for energy efficiency and corporate sustainability. Prior to AltaTerra, Don served as a managing partner for Accenture. He continues to be actively involved in energy and environment related initiatives with the Silicon Valley Leadership Group. Don earned a master’s degree in engineering management from Stanford University, and a bachelor’s degree in civil and environmental engineering from the University of California at Davis.
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