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Mobile Advertising and Marketing – 4th Edition
Berg Insight AB, Dec 2010, Pages: 173
What are the latest trends on mobile advertising market? Growing at a compound annual growth rate of 41 percent, the mobile ad market is forecasted to be worth € 13.5 billion in 2015 – corresponding to 15.7 percent of the total digital advertising market. Find out what the industry leaders are doing and anticipate their strategies for the future. Learn more in the fourth edition of this 170 page report in Berg Insight's VAS Research Series.
Mobile Advertising and Marketing is the fourth consecutive report analysing the rise of mobile advertising on the global market.
This strategic research report from Berg Insight provides you with 170 pages of unique business intelligence and expert commentary on which to base your business decisions.
This report will allow you to:
-Identify tomorrow’s most profitable advertising opportunities in the mobile space.
-Understand the fundamentals of the ad-based mobile media revenue models.
-Recognise the key enablers of growth in the mobile advertising market.
-Comprehend the relative importance of digital channels compared to other advertising media.
-Learn about the experiences of mobile marketing campaigns by top global brands.
-Profit from valuable insights about ad-funded business models for mobile operators.
This report answers the following questions:
How should mobile handsets be integrated in the marketing media mix?
What changes in the mobile industry and end-user behaviour are required before mobile advertising can become a multi-billion euro market?
How are Ericsson, Apple, Google and Yahoo! positioning themselves to become leading mobile advertising networks?
Who are the rising stars that stand out from the crowd among the mobile advertising and marketing companies?
How well suited for advertising are different existing and future mobile media channels?
What are the experiences from mobile marketing campaigns so far?
What implications does mobile advertising bring for operators?
Which advertising formats will become most successful in the mobile environment?
In what ways can location technology improve the relevancy of mobile advertising?
Who should buy this report?
Mobile Advertising and Marketing is the foremost source of information about the status, future trends and technology developments on this market. Whether you are a telecom vendor, mobile operator, advertising agency, investor, consultant or application developer, you will gain valuable insights from our in-depth research.
About the Authors
Johan Fagerberg is co-founder and an experienced analyst with a Masters degree in Electrical Engineering from Chalmers University of Technology. His areas of
expertise include Mobile VAS, location-based services and wireless M2M markets.
Rickard Andersson is a Telecom Analyst with a Masters degree in Industrial Engineering and Management from Chalmers University of Technology. He joined Berg Insight in 2010 and his areas of expertise include mobile VAS and mobile advertising in particular.
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