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Low-Cost Cars - A Global Review of Markets, Programmes and Makers
just-auto, Nov 2010, Pages: 74
There's nothing like an economic crisis to focus the minds of the world's automakers. Since just-auto last looked at the state of low-cost car programmes in 2008, manufacturers have been forced into a fundamental rethink of their businesses. Removing cost from the car production process is not a luxury – it's a necessity.
Electric or hybrid vehicles are not low-cost products. They are complex and expensive loss-leaders that are necessary for automakers to plot a future that is less dependent on gasoline or diesel.
But in emerging markets, different rules apply. The need for basic mobility is still paramount. Vehicle ownership levels are still extremely low, while road infrastructures in major emerging markets such as China, Russia and India are still under-developed. Growth in these markets is achieved through making cars that are affordable enough for the emerging middle classes to afford. And to achieve that goal, a variety of different approaches are needed.
This latest edition of our popular global review takes a recent look at market dynamics in each key low cost car region and strategically reviews the latest programmes by brand/manufacturer.
Beginning with an overview of some of the established regional 'World Car' programmes, the report goes on to review Ultra-Low Cost Car (ULCC) programmes (by volumes, sourcing strategies, alliances and by market) and forecasts global demand for this developing sector. Whilst Ultra- and low-cost programmes have been geared at developing markets, we question whether these can also take off in developed markets. The report explains why there's potential, whether emerging markets players could begin exporting and how likely programmes could take off in Europe and North America.
Ultra-Low Cost Car programmes reviewed:
- Tata Nano
- Bajaj-Renault
- Ashok-Leyland
- General Motors – SAIC
- Hyundai
- Maruti Suzuki
- Fiat-Zastava
Low-Cost Car programmes reviewed:
- Renault-Dacia Project X90
- Nissan Micra
- Toyota Etios
- Fiat Project 178
- Fiat Linea
- Fiat ‘New Uno'
- GM-Daewoo
- SAIC-GM-Wuling
- PSA Peugeot-Citroen
- Ford
- Volkswagen-Suzuki
Use this report to gain a thorough understanding of the issues vehicle makers face when considering their Low Cost Car strategies, and gain the latest insight into every key programme around the world.
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