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Beer: The Consumer in the United States 2010
Mintel, Nov 2010, Pages: 95
In this report, part one of a two-part report on US beer, Mintel takes an in-depth consumer-centric view of the market. This report provides brewers and marketers with a glimpse into not only the consumption trends, but also consumer behavior and attitudes toward beer.
The report seeks to help the reader develop new products and conceptualize marketing strategies to reach the core consumer groups in the most effective way. The core themes explored in this report include, but are not limited to:
- Beer consumption trends among adults, discussed by type of beer—domestic regular, light/low-calorie, imported, microbrewed or craft, ice, low/no-alcohol beer; malt liquor and flavored alcoholic beverage trends are also covered
- How age, gender and income impact the consumption of different types of beer
- Which set of consumers have defected and which ones have embraced beer
- How the recession has impacted consumers’ beer purchase behavior
- The influence that consumers of different races/Hispanic origin wield in the market
- The consumer base for the leading brands in each of the beer segments
- What attributes and marketing strategies can help generate trial and adoption for new beer products
Also available
Beer: The Market in the United States 2010
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