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Viewing report
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3G in India: Operator Launch Strategies
Ovum, Nov 2010, Pages: 26
With the completion of the 3G auction in India, operators are now planning their network rollout and service strategies. In a market where voice services still yield the bulk of operator revenues, designing and marketing 3G services will be the key to faster returns on network investments. However, with the uncertainty over the future availability of spectrum, we expect the market leaders to focus on the deployment of voice networks before they begin to introduce data-intensive services. Challengers and niche players with less congested networks will be proactive in launching data-centric services and bundling them with devices. Broadband access will be a mass-market service in India, while data services targeted at specific market segments will also be moderately successful.
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