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The Best Tips & Techniques for Creating a Marketing Plan as a Corporate Lawyer for 2011
ExecSense, Dec 2010, Minutes: 60
In The Best Tips & Techniques for Creating a Marketing Plan as a Corporate Lawyer for 2011, ExecSense examines the most effective marketing strategies used by leading corporate lawyers in the past year, as well as trends and opportunities that present new ways to best market yourself as a corporate lawyer in 2011. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod, iPad, Kindle or printed out) to update/create a marketing plan for yourself for 2011 and learn best practices for maximizing your marketing efforts by capitalizing on new ideas and techniques that you can implement in the year ahead.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert in legal marketing, and specific ways that corporate lawyers are currently having the most success with marketing themselves, Dona Stohler (Chief Marketing and Business Development Officer, Ice Miller LLP), and focuses on:
- Everything you need to know in 60 minutes to update/create a marketing plan for the year ahead and maximize your marketing efforts in 2011
- Easy-to-implement marketing tips and techniques that other leading corporate lawyers have found to be most successful for growing their practice, including tips for networking with the right people, how to become active in corporate organizations, how to develop relationships with banks and investment bankers, how to land speaking engagements, how to communicate and keep in touch with current clients, how to attract clients through your website, blog or social media sites, and more
- The 10 questions most asked by corporate lawyers with respect to how they can implement an effective marketing plan that will differentiate themselves from competitors, connect them with new prospective clients, and bring repeat business from current clients in the upcoming year
- Case studies of other corporate lawyers who are widely perceived as experts in marketing their practice, what worked best for them in 2010, what they are planning differently for 2011, and important lessons learned that you can immediately capitalize on in the year ahead
Praise for ExecSense Webinars:
'An expeditious way to obtain authoritative current information and ideas on a subject of interest.' – David Kera, Partner, Oblon Spivak
'Just in time information to improve knowledge of current topics and trends.” – Thomas M. Armstrong, Attorney, Reid and Riege
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
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