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European Women's Healthcare Imaging Markets
Frost & Sullivan, Nov 2010, Pages: 188
This research service provides a comprehensive analysis of the European Women’s Health Imaging market. This research service includes an analysis of the challenges affecting the industry, factors driving and restraining the growth of the market and opportunities that participants can look forward to during the forecast period of 2010 to 2016. The report focuses on the European Mammography and Bone densitometry markets. The study also discusses technology trends like Digital Tomosynthesis and trends in other imaging modalities such as Breast MRI, Breast Ultrasound . It also briefly discusses the Obstetrics/Gynaecology ultrasound market.
This research service titled European Women’s Healthcare Imaging Markets provides a comprehensive analysis of the challenges affecting the industry, factors driving and restraining the growth of the market and opportunities that participants can look forward to during the forecast period of 2010 to 2016. The research focuses on the European mammography and bone densitometry markets. It also discusses technology trends including digital Tomosynthesis and trends in other imaging modalities such as breast MRI and breast ultrasound. Included is a brief discussion on the obstetrics/gynaecology ultrasound market.
Market Overview
Changing Customer Needs Motivate Technological Innovation, Boost Market Prospects
The markets for women’s health imaging has been characterised by rapid technological change, frequent product introductions and evolving customer requirements. The success of vendors will depend on their ability to enhance existing products and successfully develop novel offerings that meet changing customer demands and gain market acceptance. Consistent with Europe’s ageing population are menopausal problems, such as abnormal bleeding and osteoporosis. These are expected to be on the rise, impacting the obstetrics/gynaecology ultrasound and bone densitometry markets. The densitometry market is projected to be driven by the replacement of old axial DEXA systems that have completed a lifecycle of eight to ten years. The market will witness the replacement of bone densitometry systems in the short term.
“The implementation and execution of screening programmes will augment the number of mammograms required,” notes the analyst of this research. “This will be a key catalyst for the growth of the mammography market in Europe.” The mammography systems market in Europe is at the beginning of a new cycle as analogue systems are being replaced by digital systems. Earlier, the replacement cycle of these systems was about eight to ten years, which was a challenge for digital solution vendors. “With increasing awareness of the benefits of digital systems such as optimised work flow and image clarity, hospitals and screening centres are planning to replace their analogue systems with digital systems,” remarks the analyst. “Digital mandates in Europe are set to spur the uptake of digital systems.”
Lobbying for Improved Reimbursement and Implementation of Screening Programmes are Critical for Market Development
Financial shortfalls and suspended capital expenditure are delaying the purchase of equipment. Furthermore, the low level or lack of reimbursement is deterring the adoption of densitometry systems, as there is no incentive for the hospitals or physicians who purchase these systems. The key challenge faced by the industry is the lack of available capital for competing technologies such as digital solutions that require high initial investments. With the economy recovering and capital becoming available to potential buyers, the unit shipment volume is anticipated to gain momentum in 2011.
“Industry participants should negotiate and lobby with regional governments to implement screening programmes for breast cancer and osteoporosis,” advises the analyst. “Negotiation for reimbursements for their respective markets is also essential.” This, in turn, is likely to benefit women who would otherwise be hesitant about getting a mammogram or bone scan done.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Mammography
- Other breast imaging modalities
- Bone Densitometry
- Obstetrics/gynaecology ultrasound
By Geography
- The United Kingdom
- Italy
- France
- Spain
- Germany
- Scandinavia
- Benelux
Technology
The following technologies are covered in the research:
- Analogue Mammography
- FFDM Mammography
- Digital Tomosynthesis
- Dual Energy X-ray Absorptiometry
- MRI
- Ultrasound
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