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North American Managed Mobility Solutions Market - Managing the Growth of Mobility in Enterprises
Frost & Sullivan, Dec 2010, Pages: 64
With the influx of mobility in the enterprises, some of the critical challenges faced by organizations are the managing of their costs vis-à-vis their budgets, and the management of the diversity of users, carriers, usage and devices. The influx of varied smartphones and OS platforms has further made these challenges very complex for enterprises. At the same time, enterprises have began to see the need for allowing personal liable smartphones into their realm as a potent measure towards cost cutting. This has posed the alarming challenge of integrating these devices into the enterprise space, with the required applications, policies and regulations in place.
This Frost & Sullivan research service titled North American Managed Mobility Solutions Market - Managing the Growth of Mobility in Enterprises provides an in-depth analysis of the market drivers and restraints, industry trends, and competitive environment in addition to the challenges and issues faced by market participants. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: mobile device management and telecom expense management.
Market Overview
Complexities Surrounding Mobility Spur Adoption of Managed Mobility Solutions
The past few years have witnessed an impressive rise in the adoption of mobility, enabling enhanced productivity and reduced costs in the enterprise segment. With the incremental growth in the number of users, mobility has become increasingly complex. This has made it challenging for IT departments to handle this complexity, given their limited knowledge of this domain. Managed mobility solutions are ideally suited to address this issue for enterprises. With professional and easy-to-use management tools, these solutions have empowered the IT organizations to effectively and efficiently manage various aspects of mobility – the most important being people, cost, and technology. Enterprise mobility applications and smartphone devices will drive significant growth in the coming years in the wireless industry. “Strong uptake of enterprise mobility has been triggered by the influx of state-of-the-art smartphones and the integration of functional enterprise applications on to these devices,” notes the analyst of this research service. “With the diversity in the ecosystem growing at breakneck speed, the IT organizations need to be equipped with the right tools for effective management of mobility and associated costs.”
The huge success of newer mobile operating systems such as Apple and Android in the enterprise space is a testimony of the changing times. Employees are allowed to bring their personal liable devices into the work environment and synchronize it with the back end for enterprise usage. Although this has enabled drastic cost reduction by eliminating the need to commission mobile devices for employees, difficulties in managing the complex environment persist. The expanding user base for mobility in the enterprise has created a vast number of profiles of users, which requires separate policies to be in place. This has increased the cost of mobility usage, thereby opening up immense opportunities for managed mobility solution providers.
To obtain successful business outcomes, managed mobility solutions providers have to ensure a lean cost for deployment and implementation. As most of their models depend on a periodical retainer, based on the number of devices, enterprises do expect low costs associated with the deployment process. The ease-of-use factor is also pivotal for growth. Solution vendors need to think of innovative deployment and implementation models, while also devising cost-effective options for periodical retainer fees/costs. “Client-side server models are currently not the favorite as the costs of deployment and hardware add to the overall costs of the solution,” says the analyst. “However, enterprises have a strong appetite for software as a service (SaaS), hosted and cloud models as they are relatively cheaper to deploy and easy to access.” Another point to note is that the pricing models for managed mobility solutions are moving toward per employee pricing rather than per device pricing.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Telecom expense management (TEM)
- Mobile device management (MDM)
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