Ireland - Mobile Market - Overview, Statistics and Forecasts

Paul Budde Communication Pty Ltd, January 2011, Pages: 25

Ireland’s mobile market has undergone considerable changes in recent years. The market remains dominated by a triopoly of service providers, all of which provide 3G services, but the entry of the first two MVNOs promises radical changes to market competition in coming years. Mobile broadband, on the back of expanding HSPA networks, has become very popular among consumers since the introduction of flat-rate data plans. The regulator has also announced its willingness to set aside UHF spectrum for possible use by mobile TV services from 2010. This report provides statistics and analysis on the Irish mobile market in 2011, including the key regulatory issues, a snapshot of the consumer market, emerging technologies, and the growth of mobile data services such as SMS and mobile TV.

1. Synopsis
2. Overview of Ireland’s mobile market
2.1 Mobile statistics
2.1.1 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.1.1 3G spectrum
3.1.2 Digital dividend spectrum
3.1.3 900MHz
3.1.4 26GHz licences
3.1.5 1785-1805MHz band
3.1.6 2.6GHz band
3.1.7 2.3GHz band
3.1.8 70-80GHz band
3.1.9 UHF spectrum
3.2 Roaming
3.2.1 Data roaming
3.3 Mobile Number Portability (MNP)
3.4 Mobile termination rates (MTRs)
3.5 Wideband Digital Mobile Data Services (WDMDS)
4. Mobile technologies
4.1 Digital
4.2 Third Generation (3G) mobile
4.2.1 Unlicensed Mobile Access (UMA)
5. Major mobile operators
5.1 Vodafone Ireland
5.2 O2 Ireland
5.3 Meteor Mobile
5.4 Eircom Mobile
5.5 3 Ireland
5.6 MVNOs
6. Mobile voice services
6.1 Prepaid
7. Mobile Messaging
7.1 Short Message Service (SMS)
7.1.1 Premium SMS (PSMS)
7.2 Multimedia Messaging Service (MMS)
8. Mobile data services
8.1 General Packet Radio Service (GPRS)
8.2 High-Speed Circuit-Switched Data (HSCSD)
8.3 Enhanced Data for GSM Evolution (EDGE)
8.4 High-Speed Packet Access (HSPA)
8.4.1 Vodafone
8.4.2 O2
8.4.3 3 Ireland
8.4.4 Meteor
8.5 Enhanced High Speed Packet Access (HSPA+)
8.6 Long-term Evolution (LTE)
8.7 i-mode
8.8 iPhone
8.9 BlackBerry
9. Mobile applications
9.1 Overview
9.2 Mobile TV
10. Forecasts
10.1 Forecasts – mobile ARPU – 2009 - 2010; 2015
10.2 Forecasts – UMTS subscribers – 2009 - 2010; 2015
10.3 Notes on scenario forecasts
11. Related reports
Table 1 – Mobile operators, subscribers and annual change – Sep 2010
Table 2 – MTRs by operator – 2010 - 2012
Table 3 – Vodafone ARPU: blended, prepaid and contract – 2006 - 2008
Table 4 – Prepaid versus postpaid share of subscribers – 2000 - 2011
Table 5 – Proportion of prepaid subscribers by operator – 2006 - 2010
Chart 1 – Operator blended ARPU – 2005 - 2011
Chart 2 – Mobile subscribers and penetration rate – 1999 - 2011
Chart 3 – Mobile market revenue, voice and data – 2006 - 2011
Chart 4 – Mobile share of subscribers by operator – 2006 - 2010
Chart 5 – Mobile share of revenue by operator – 2006 - 2010
Chart 6 - European roaming charges – 2007 - 2011
Chart 7 – Mobile numbers ported (cumulative) – 2003 - 2010
Chart 8 – Vodafone subscribers – 2006 - 2010
Chart 9 – O2 mobile financial data – 2007 - 2010
Chart 10 – O2 mobile data statistics – 2007 – 2010
Chart 11 – O2 annualised ARPU, blended, prepaid and contract – 2006 - 2010
Chart 12 – O2 subscribers – 2007 - 2010
Chart 13 – Meteor Mobile subscribers – 2006 – 2010
Chart 14 – Meteor Mobile services revenue – 2009 - 2010
Chart 15 – Meteor Mobile ARPU – 2006 - 2010
Chart 16 – 3 Ireland subscribers – 2006 - 2010
Chart 17 – Mobile voice minutes – 2005 - 2011
Chart 18 – SMS messages sent – 2000 - 2011
Chart 19 – MMS messages sent – 2005 - 2011
Chart 20 – Mobile data as proportion of total revenue – 2006 - 2010
Chart 21 – Mobile broadband subscribers – 2007 – 2011
Chart 22 – HSPA penetration rate – 2007 - 2011
Chart 23 – Forecast mobile ARPU – 2005 - 2010; 2015
Chart 24 – Forecast UMTS subscribers – 2006 - 2010; 2015
Exhibit 1 – 3G licence results – June 2002
Exhibit 2 – WDMDS licences: operators, spectrum and fees – 2005

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