Mobile Payments - A Battle of Giants in a Fragmented Market

This study spotlights the mobile payment market, provides details about the related services and their technological aspects, analyses the usages and the industrial structure with a drawn of the value chain. The report makes an in-depth look in examinating several business models - for NFC, SMS, Fixed/mobile wallet & App Stores - their impacts and upcoming opportunities.

Key questions
- What are the different mobile payment services and which technologies are being used?
- Who is using M-payment and how do they use it?
- How are this emerging market and its value chain structured?
- What are the existing business models and who is the furthest along with their deployments?
- What are the market\'s key figures and what are the main forces driving development?
- What does the competition landscape look like?
- What sustainable opportunities are available to the diffrent kind of players?

1. Executive Summary
1.1. The market is complex
1.2. Three tightly controlled markets
1.3. NFC market: an epic battle for a large market
2. Introduction
2.1. General scope of the study
2.2. Definition
3. Market structure and key factors
3.1. Typology of mobile payment services
3.1.1. Payment on the mobile
3.1.2. Payment with the mobile
3.1.3. Receiving payment with a mobile handset
3.1.4. Other innovative related services
3.2. Typology of services/goods associated with mobile payment
3.2.1. General typology
3.2.2. Micro-payment
3.3. Technical aspects
3.3.1. NFC Technology
3.3.2. Secure element for NFC
3.3.3. Ways of integrating NFC in mobile devices
3.3.4. Security for mobile Internet
3.3.5. Authentication
3.4. Usages
4. Organisation & Industrial Strategy
4.1. Industrial structure
4.1.1. Value chain
4.1.2. Economic models
4.1.3. Competitive structure
4.2. Profiles
4.2.1. Card issuers: going mobile via contactless technologies.
4.2.2. Mobile Operators: from operator billing to NFC
4.2.3. Billing platforms relying on carrier billing
4.2.4. Internet fixed players: from fixed to mobile
4.2.5. Other Payment service providers
4.2.6. Manufacturers
4.2.7. Retailers
5. Strategic analysis
5.1. Estimation of the market size
5.2. Key factors for development
5.3. Opportunities for the different players
5.3.1. Summary: four main markets
5.3.2. Mobile Operators
5.3.3. Card issuers & banks
5.3.4. Service providers
5.3.5. Internet giants
5.3.6. Manufacturers

Tables
Table 1: Technology mostly used regarding the type of service
Table 2: Type of product people would buy on the mobile phone.
Table 3: Estimation of transaction costs
Table 4: Typology of actors
Table 5: Visa mobile payment initiatives
Table 6: Estimation of the size of the mobile payment market
Table 7: Four main markets
Table 8: Market positioning by technology and type of player .
Table 9: Four main markets
Table 10: Bill-to-carreer SWOT for mobile operators
Table 11: NFC payment SWOT for mobile operators
Table 12: Services on the mobile SWOT for mobile operators
Table 13: M-payment SWOT for financials players
Table 14: M-payment SWOT for retailers
Table 15: Mobile payment SWOT service provider
Table 16: Mobile payment SWOT for Internet giants
Table 17: Mobile payment SWOT for Manufacturers

Figures
Figure 1: Mobile payment Market opportunities
Figure 2: Competitive landscape
Figure 3: The pay by mobile (operator billing) solution by Bok
Figure 4: Amazon checkout on mobile
Figure 5: Different types of payment over the mobile
Figure 6: Example of NFC mobile payments: Mastercard Paypass
Figure 7: Different types of NFC mobile payment
Figure 8: Receiving payment with the mobile terminal
Figure 9: Verifone payware solution
Figure 10: Screen shot of check deposit via iPhone
Figure 11: Ebay scan application
Figure 12: The Use of a NFC phone for a mobile transaction
Figure 13: Mobile Phone Architecture for NFC Integration
Figure 14: NFC sticker solutions
Figure 15: NFC enabled microSD
Figure 16: Keitai Osagashi (search for mobile) service by NTT
Figure 17: Fingerprint, voice and face recognition offered by NTT docomo
Figure 18: Evolution of mobile adoption
Figure 19: M-payment usage by type of handset equipment
Figure 20: Willingness to shop with a mobile phone
Figure 21: Opinion about shopping via cell phones
Figure 22: Comfort conducting financial transactions on mobile device : 2008 vs. 2010
Figure 23: Price-elasticity for mobile purchase
Figure 24: Banking services Conducted via Mobile Phone
Figure 25: The value chain for mobile payment on the mobile
Figure 26: The mobile-payment value-chain; case example (Japan)
Figure 27: The Suica service in Japan
Figure 28: How Edy, a NFC electronic money service, works
Figure 29: nanaco advertising the major chains where it can be used
Figure 30: FeliCa Networks’ description of their platform management service
Figure 31: Comparison of transaction costs / billing & recovery costs (proportional rate only)
Figure 32: VisapayWave devices
Figure 33: American Express iPhone App
Figure 34: NTT docomo’s Osaifu Keitai (mobile wallet) concept
Figure 35: Registered accounts by service and support in Japan
Figure 36: Boku processing
Figure 37: Zong processing
Figure 38: Amazon mobile processing
Figure 39: Screenshot of Google checkout on the mobile
Figure 40: Zong payment on Facebook
Figure 41: Devices compatible with Obopay
Figure 42: Venmo iPhone application
Figure 43: Example of transaction using Billing Revolution
Figure 44: Receiving payment with the mobile terminal
Figure 45: Mobile Financial Services usa cases
Figure 46: Gemalto m-payment architecture
Figure 47: Contactless payment at McDonald's Japan
Figure 48: Starbuck iPhone application

-Amazon Mobile Payments
-American Express
-Apple
-BarclayCard
-Billing revolution
-Boku
-Carrefour
-Deutsche Telekom
-Facebook
-Gemalto
-Google
-McDonald
-MoBeePay
-NFC
-Nokia
-NTT docomo
-Obopay
-Orange
-PayPal
-PTC
-Sprint
-Starbucks
-Subway
-Telecom Italia
-Telefonica
-Venmo
-Verifone
-Visa
-Zong