The Future of Targeted Functional and Wellbeing Food and Drinks
Scripp Business Insights, November 2010, Pages: 104
The global consumption of functional foods and drinks increased by a compound annual rate of over 6% between 2003 and 2008, and growth is predicted to continue over the next three years.
Nutraceuticals/functional food and drinks have had an influence in the development of the food and drinks industry over the past five years. This report that provides a rigorous study of the growth, drivers and future market size of the functional food and drinks market, evaluating and identifying the key ingredients that will take it forward.
Scope of this research
- Quantify and target future growth areas with this report’s analysis of epidemiological data of 6 conditions driving functional food and drinks.
- Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of current major nutraceutical food and drinks markets.
- Gain insight into new regulation and the effect of these regulations on the industry in the next five years, across the globe.
- Implement best-practice strategies using this reports case studies of current key ingredients used in succesful functional foods and drinks.
- Predict the effects of major health trends on global innovation and NPD in terms of the share of NPD and growth of NPD in each therapy area and region
Research and analysis highlights
Increased health awareness and consumer confidence coupled with an aging population has driven demand for products that improve the quality of life, have specific health benefits and can be used by consumers to self-medicate.
The demand from the older generation will dramatically increase over the next four decades. Certainly disease-focused targeting will improve, creating a clear demand for more personalized nutrition. The demand for foods which offer health benefits and even promote disease prevention will become more important in order to avoid the long term costs.
The food industry, like the pharmaceutical industry, has recognized that ‘one size fits all’ approach is not always applicable and nutritional recommendations could be improved by personalization, for example with respect to metabolic disorders and cardiovascular diseases.
Key reasons to purchase this research
- How will changes in consumer demographics affect functional food and drinks market development?
- What are the key emerging ingredients for functional food and drinks?
- What are current market trends, and how will they develop over the next five years?
- How will the changing health claims regulations affect the functional food and drinks market?
- What are possible applications for these new ingredients?
- About the author
- Disclaimer
- EXECUTIVE SUMMARY
- Functional food and drinks: the overlap between food and pharma
- Regulation, marketing and positioning
- Growing audience for functional food
- Bone and joint health
- Brain and mental health
- Digestive health
- Heart health
- Skin health and beauty
- Functional food and drinks: the overlap between food and pharma
- Summary
- Introduction
- Definition of functional foods/nutraceuticals
- The growth of the functional food and drinks market
- Crossover between pharma and food
- Food companies moving into the pharma space
- Pharma companies moving into the food industry
- Regulation, marketing and positioning
- Summary
- Introduction
- Japan - FOSHU (Food for Specified Health Uses)
- US-FDA and GRAS
- Europe
- Article 13 health claim legislation
- Functional innovative claims
- Analysis of site specific claims submitted to EFSA
- The future of health claims in Europe
- Growing audience for functional food and drinks
- Summary
- Introduction
- A shift to targeted functional foods
- Quality of life
- Self medication and the impact of nutrigenomics and nutrigenetics
- Disease and patient targets
- (Untitled sub-section)
- Bone and joint health
- Summary
- Introduction
- NPD and innovation
- Bone health
- Joint health
- The future of bone and joint health food and drinks
- Brain and mental health
- Summary
- Introduction
- NPD and innovation
- Mood management
- Preventing the onset of dementia
- Alertness, intelligence and memory
- Key ingredients
- The future of brain and mental health food and drinks
- Digestive health
- Summary
- Introduction
- NPD and innovation
- Gut health & IBS
- Acid reflux
- Key ingredients
- The future of digestive health food and drinks
- Heart health
- Summary
- Introduction
- NPD and innovation
- Lowering blood pressure
- Key ingredients
- The future of heart health food and drinks
- Skin health and beauty
- Summary
- Introduction
- NPD and innovation
- Skincare and anti-aging
- Hair and nails
- Key ingredients
- The future of skin health food and drinks
- Conclusions
- The future of targeted functional food and drinks
- The health claims struggle
- Consumer understanding needs to be improved
- Successful marketing strategies
- New/softer claims
- New formats and delivery mechanisms
- Connect with the consumer
- Make claims clear, specific and benefit-focused
TABLES
- Table: Functional food and drinks sales ($m), 2002-2012
- Table: Number of claims submitted to EFSA by site specific function
- Table: Functional foods product launch analysis
- Table: European self-medication pharmaceutical market (€m), 2007-2009
- Table: Disease prevalence 2008 (% total population), growth in sufferer numbers (CAGR 2008-2013) and forecast suffers number 2013 (actual)
- Table: Total osteoporosis prevalence and sufferer numbers in eight major countries, 2008-2013
- Table: Clinical trials for bone health, October 2010
- Table: Clinical trials for joint health, October 2010
- Table: Top five disorders targeted by anti-depressant medication, by country (% of total antidepressant drug sales by country), 2007-2008
- Table: Total Alzheimer’s prevalence and sufferer numbers in selected major countries and regions, 2006-2013
- Table: Clinical trials for brain and mental health, October 2010
- Table: Prevalence of major GIT indications across the seven major markets (000s), 2008
- Table: Clinical trials for digestive health, October 2010
- Table: Estimated prevalence of cardiovascular disorders across seven major markets (000s), 2009
- Table: Clinical trials for heart health ingredients, October 2010
- Table: Oral beauty supplements consumer spending by category in Europe and the US ($m), 2000-2010
- Table: Anti-Aging skincare sales by country ($m), 2008–2014
FIGURES
- Figure: The role of food and pharmaceuticals in the healthcare continuum
- Figure: Functional food regulation by country
- Figure: A shift to targeted functional food and drinks
- Figure: Life expectancy at birth, by region, 1990-2015
- Figure: Growth by age group (% of total country population), 2000-2020
- Figure: Top Care - Dietary Supplement - Women's 50+ Formula
- Figure: Prevalence of disease versus forecast growth (%), 2008-2013
- Figure: Share of bone health products launched (%) by category, 2007-2010
- Figure: Abbott Ensure bone health drink
- Figure: Share of brain and mental health products launched (%) by category, 2007-2010
- Figure: iChill and MiniChill relaxation shots
- Figure: Arizona green teas
- Figure: Complan Memory drink
- Figure: Share of digestive health products launched (%) by category, 2007-2010
- Figure: Share of heart health products launched (%) by category, 2007-2010
- Figure: Kashi Heart to Heart - Cereal - Warm Cinnamon Oat
- Figure: Share of skin health and beauty products launched (%) by category, 2007-2010
- Figure: R&D options for food and drinks companies
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