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Bleach in Thailand
Euromonitor International, Oct 2011, Pages: 21
In 2010, bleach remained a declining category in the home care market. Consumers perceive that bleach only has a key single function, of removing or cleaning the stains on their clothes. In addition, even though most of the bleach products in Thailand are non-chlorine bleach, chlorine bleach is also still available. The use of bleach mainly relies on rural consumers, since they are still very confident in its functional benefits, whereas urban dwellers tend to opt for alternative products which...
The Bleach in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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