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Car Rental in Poland
Euromonitor International, April 2010, Pages: 36
The economic crisis dramatically reduced the number of incoming business tourists, who traditionally are the main target for the car rental market in Poland. This gap was partially filled by domestic business tourists, as these companies suffered to a lesser extent from the impact of economic factors. The reason was that this country was able to maintain positive economic growth of 1.4% in GDP in 2009, which meant stagnancy in Poland in a period of deep recession for major European countries.
The Car Rental in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Business Car Rental, Car Rental - Insurance Replacement, Leisure Car Rental.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Car Rental market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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