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Colgate-Palmolive in Home Care - World
Euromonitor International, Oct 2010, Pages: 28
Colgate-Palmolive has yet to explore opportunities in more lucrative markets such as China’s laundry detergents. Competitive barriers are high, but investment in product development and marketing should help. Given that the company will have to invest significantly if it wants to make a mark in laundry detergents in China, it needs to sparingly allocate resources to other categories to target further expansion – among which could be US laundry care and automatic dishwashing detergents.
The Colgate-Palmolive in Home Care - World Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Air Care, Bleach, Dishwashing, Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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