Fast Food in Morocco

The sluggish economic performance in 2011 prompted many fast food chains to scale back expansion plans. Instead, store renovation became a key attraction driving consumers to outlets. Leading chained fast food operators such as McDonald’s and KFC continued to renovate their stores. McDonald’s renovated two outlets in Rabat and Marrakech to maximise selling space. KFC on the other hand introduced more comfortable seating and cosy interior décor to its three outlets in Marrakech, Rabat and...

Euromonitor International's Fast Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Asian Fast Food, Bakery Products Fast Food, Burger Fast Food, Chained Fast Food, Chicken Fast Food, Convenience Stores Fast Food, Fast Casual Dining, Fish Fast Food, Ice Cream Fast Food, Independent Fast Food, Latin American Fast Food, Middle Eastern Fast Food, Other Fast Food, Pizza Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fast Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop. SHOW LESS READ MORE >

FAST FOOD IN MOROCCO
Euromonitor International
November 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Fast Food by Category: Units/Outlets 2006-2011
Table 2 Fast Food by Category: Number of Transactions 2006-2011
Table 3 Fast Food by Category: Foodservice Value 2006-2011
Table 4 Fast Food by Category: % Units/Outlets Growth 2006-2011
Table 5 Fast Food by Category: % Transaction Growth 2006-2011
Table 6 Fast Food by Category: % Foodservice Value Growth 2006-2011
Table 7 Sales of Bakery Products Fast Food by Type 2008-2011
Table 8 Global Brand Owner Shares of Chained Fast Food 2007-2011
Table 9 Brand Shares of Chained Fast Food 2008-2011
Table 10 Forecast Sales in Fast Food by Category: Units/Outlets 2011-2016
Table 11 Forecast Sales in Fast Food by Category: Number of Transactions 2011-2016
Table 12 Forecast Sales in Fast Food by Category: Foodservice Value 2011-2016
Table 13 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2011-2016
Table 14 Forecast Sales in Fast Food by Category: % Transaction Growth 2011-2016
Table 15 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2011-2016
Aladdin Groupe in Consumer Foodservice (morocco)
Strategic Direction
Key Facts
Summary 1 Aladdin Groupe: Key Facts
Summary 2 Aladdin Groupe: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 Aladdin Groupe: Competitive Position 2011
Groupe Venezia Ice in Consumer Foodservice (morocco)
Strategic Direction
Key Facts
Summary 4 Group Venezia Ice: Key Facts
Company Background
Suppliers
Competitive Positioning
Summary 5 Group Venezia Ice: Competitive Position 2011
La Grillardière SA in Consumer Foodservice (morocco)
Strategic Direction
Key Facts
Summary 6 La Grillardière SA: Key Facts
Company Background
Suppliers
Competitive Positioning
Summary 7 La Grillardière: Competitive Position 2011
Executive Summary
Consumer Foodservice Continues To See Performance Slowdown in 2011
Foodservice Players Use Online Marketing and Networking To Drive Sales
Mcdonald's Continued To Lead Chained Consumer Foodservice
Independent Operators Continued To Lose Share
Key Trends and Developments
Slight Economic Recovery Does Not Translate Into Positive Cfs Performance
Foodservice Operators Use Online Marketing To Appeal To Customers
Hectic Lifestyles Increase Demand for Takeaway and Home Delivery Services
Players Turn To Renovation As Ambiance Becomes Key Consideration
Industry Players Focus on Maximising Same-store Sales
Market Data
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 17 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
Table 18 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2011
Table 19 Consumer Foodservice by Eat in Vs Takeaway 2011
Table 20 Consumer Foodservice by Food Vs Drinks Split 2011
Table 21 Sales in Consumer Foodservice by Location 2006-2011
Table 22 Leading Chained Consumer Foodservice Brands by Number of Units 2011
Table 23 Chained Consumer Foodservice Company Shares 2007-2011
Table 24 Chained Consumer Foodservice Brand Shares 2008-2011
Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2011-2016
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2011-2016
Appendix
Operating Environment
Definitions
Sources
Summary 8 Research Sources