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Travel Retail in Poland
Euromonitor International, April 2010, Pages: 37
Travel retail operators had to face a tough economic situation in 2009. The atmosphere of economic downturn was highlighted by the media, growth in unemployment and the weak zloty, which discouraged people from taking outbound trips and travel agencies’ offers. To increase sales, retailers increased commission for agents to encourage them to sell their offer. Prices of trips were also reduced in order to increase occupancy rate of trips of pre-booked in advance by tour operators.
The Travel Retail in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Travel Retail Destinations, Travel Retail Online Sales, Travel Retail Outlets, Travel Retail Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel Retail market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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