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Vietnam Mobile Services Market Research - Opportunities and Forecast for Mobile VAS and Applications – 2011 to 2015
Asia Pacific Research Group (APRG), June 2011
Vietnam Mobile Services Market Research - Opportunities and Forecast for Mobile VAS and Applications – 2011 to 2015
Consumers in the survey reported using their mobile apps or value added services in a variety of contexts. For this report, consumers were asked in which situations they most frequently use their apps, 59% said they frequently use their apps when they are alone, and about half said they frequently use their apps while they are waiting for someone or something (28%) or while at work (39%). 28% said they frequently use their apps while commuting to work or school.
Vietnam's rapidly growing youth population with a high disposable income has been driving significant demand for mobile services in this Southeast Asian country. Back in 2007, the mobile phone penetration rate in the Vietnam market was only 18.5% - but with aggressive expansion from leaders like Viettel we are seeing over a half million new mobile simcards being sold every month.
Mobile VAS, apps and content are an important segment in Vietnam. It's still nascent, but with the youth demographics it represents a excellent 'ground floor' opportunity for mobile application and content developers, and mobile application portals.
This research report addresses the following topics and provides key metrics of the mobile services market in Vietnam:
- Mobile subscriber growth and forecast to 2015
- Mobile VAS revenue growth and forecast to 2015
- Price points for mobile VAS services by genre (ringtones, apps, wallpaper, etc.)
- Leading mobile content portals in Vietnam
- ARPU trends and forecast
- Market drivers and inhibitors
- Consumer desires for mobile applications and services.
Why Buy this Report
APRG's research on the Vietnam mobile market examines how service providers, network operators, and content providers are positioning themselves to compete in Vietnam's mobile content market. This report reviews opportunities, strengths, weaknesses and the future direction of this wireless market of over 87 million people.
The mobile services market is changing at a rapid pace, and many of the offerings that successfully met consumer needs a few years ago are obsolete today.
The research addresses a number of essential topics to help you be successful in Vietnam:
- How big is the market for mobile voice and mobile VAS and application services in Vietnam?
- How many mobile subscribers will there be in 2015?
- What opportunities are there in the mobile content sector in Vietnam?
- What are the key mobile application trends being adopted in Vietnam?
- Which mobile applications are the most popular in Vietnam?
- How do Vietnamese consumers learn of and purchase mobile content and applications?
- How much mobile content is purchased off deck?
- How to ensure consumers can find, access and pay for mobile apps and content?
- What is the forecast for Smartphones in Vietnam?
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