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India Mobile Services Market Outlook, with a forecast of Mobile VAS and Applications Market 2010 - 2015
Asia Pacific Research Group (APRG), Nov 2010, Pages: 46
India Mobile Services Market Outlook, with a forecast of Mobile VAS and Applications Market 2010 - 2015
Q4 2010 market research covering India's billion dollar mobile VAS services, applications, and content market.
Abstract
With 700 million mobile subscribers in India, service providers are putting significant focus on value-added services, including Internet services and applications, to sustain loyalty, reduce churn, and increase profit margins.
Across India content companies such music and film companies, game makers and newspapers are aggressively entering the mobile content market for ringtones, gaming, and streaming audio and video. India's youth from Chennai to Bangalore are avid consumers of mobile applications and social networking services.
APRG forecasts that Mobile Service Providers in India will see revenue for mobile VAS (value added services) in excess of USD 4 billion by 2015.
APRG’s Q4 market research examines how India's operators, application and content providers are competing in India’s mobile market. This report evaluates the opportunities, strengths, weaknesses and the risks of this emerging mobile market of over 1 billion people, and provides insight into many topics framing the mobile communications market in India:
- Outlines the mobile applications and content that Indian users are willing to pay for.
- Outlines the emerging mobile VAS and content providers in India.
- Forecasts the growth of mobile subscribers
- Explains the ARPU trends in India
- Forecasts the revenue growth for mobile VAS and mobile applications in India to
- Defines the 3G and Smartphone applications that will excel in India
Key Questions Answered
Our research provides immediate answers to a number of opaque topics of the mobile market in India:
- In terms of revenue, how big is the market for mobile VAS and applications in India?
- What are the opportunities for mobile content and mobile app providers in India?
- How many consumers hold multiple SIM cards and what is a sensible view of active mobile subscribers?
- What are the new mobile applications being adopted by consumers in India?
- How do consumers learn about new mobile content services and applications?
- What mobile applications are likely to succeed with the 3G infrastructure in India?
Forecast of mobile subscribers and mobile penetration to 2015
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