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Indonesia Mobile Services Market in 2010 with an Assessment and Forecast of the Mobile VAS, Application and Content Market to 2015.
Asia Pacific Research Group (APRG), Nov 2010, Pages: 66
Indonesian consumers are keenly embracing mobile applications, with email, social networking, and music being the killer apps of 2010. Our forecast for the Indonesian market shows good upside, with revenue for mobile VAS and applications expected to surpass US $300 million in 2014.
This market research provides an in-depth look at the growth segments of the mobile services business in Indonesia. It outlines how Indonesia’s mobile operators, application and content providers are positioning themselves to compete in Indonesia’s mobile services market. This report reviews opportunities, strengths, weaknesses and risks of this emerging market of over 240 million people. Over 1,000 Indonesian consumers were sampled to understand their thinking and desires for mobile services, as well as mobile content and applications.
This report covers the following topics of the mobile communications market in Indonesia:
- Commercial, technical and social issues relating to mobile VAS market in Indonesia
- Consumers content desires for mobile applications and services
- Mobile subscribers, penetration and ARPU
- Number of Subscribers and expected revenues from data services with CDMA EV-DO
- Mobile VAS business model and value chain in Indonesia
- Market Share and mobile application growth strategy of the leading Mobile Service Providers
- Consumer's buying patterns for mobile content and applications
Some of the questions answered in this report:
- What is the size of the market for mobile apps and mobile value added services in Indonesia?
- What opportunities and risks are there in the Indonesia mobile services and mobile content market?
- Which mobile applications genres are the most popular?
- How do consumers learn of and buy new mobile content such as ringtones, music, games, wallpaper, etc.?
- Where do consumers source their mobile content and applications? How pervasive is side-loading of applications?
- What are the mobile VAS and application growth strategies of Indosat, XL, Telkomsel, Bakrie Telecom and other SPs?
- How compelling is the CDMA EV-DO service sector in Indonesia?
- Is there a Mobile App Store model that will work in Indonesia?
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