India Mobile Services Market Outlook - With a Review and Evaluation of the Mobile VAS and Content Market for 2009
- Language: English
- 49 Pages
- Published: March 2009
- Region: India
The multi-billion dollar mobile markets in India and China are experiencing a similar growth momentum in the development and adoption of mobile applications and mobile value added services (MVAS).
The authors are seeing a transformation in China and India - changing customer expectations, emerging technology, and evolving app stores have laid the groundwork for a breakout year in 2011. In addition, "Mobile reach" has become a priority for many forward thinking enterprises in their strategy to be competitive and keep connected with consumers.
In Q4 2010, we see several important new digital media stores in the region providing content across a lineup of smartphones, netbooks, laptops and tablets. And many of the appstores offer marketing and distribution tools distinct from conventional websites, as well as interfaces to popular social networks, allowing users to post and share content reviews.
This reports looks at the mobile application adoption trends in India and China and outlines the key similarities and differences and expected revenue achievements. It is based on field and desk research conducted by the authors to dive into the market potential (to 2015) for mobile applications and mobile value added services in Asia Pacific's two mega-markets - China and India.
Understanding the consumer perspective on mobile VAS - particularly on how consumers learn about and buy mobile apps, is critical to source new incremental revenue in the short-term. Understanding the how the enterprise mobile application market will develop is vital for obtaining an early market leadership position for the long-term. The authors conducted interviews across various segments in both the consumer and enterprise markets to outline the foundations required to meet user needs and wants. This report also features our perspective of some of the strategies leading mobile operators in India and China are adopting for Smartphones and network connected devices, and provides a timely insight into the investment ramp they are initiating.
Some of the key reasons to buy this research:
- Identify mobile application opportunities in the world's two largest markets
- Understand the drivers and inhibitors to the uptake of mobile applications in China and India
- Learn about a non-Apple case study for a change!
- Full updated glossary of terms; forecast assumptions
- Understand what success looks like in India and China - they may not be the same
- Have a view of both the consumer and enterprise segments in China and India
- Local country-level analysis
- Understand what is driving growth in the mobile applications market in India and China SHOW LESS READ MORE >
Chapter 1. Revenue Outlook for Mobile Application Services in China and India
Chapter 2. Consumer adoption trends for mobile services and applications in India and China - what's fading and what's important.
Chapter 3. Enterprise adoption trends for mobile applications in China and India - what will be the winning apps?
Chapter 4. Smartphone and Internet Connected Devices - the road ahead in India and China
Chapter 5. What will mobile app store success look like for the India and China markets?
Table of Figures:
Figure 1. SWOT Analysis of India mobile application services market
Figure 2. MVAS and application revenue forecast for India 2010 to 2015F
Figure 3. SWOT analysis of China's mobile application services market
Figure 4. MVAS and application revenue forecast for China 2010 – 2015F
Figure 5. Survey Findings: Chinese consumer’s MVAS purchase trends - how has it changed?
Figure 6. Survey Findings: Indian consumer’s MVAS purchases trends - how has it changed?
Figure 7. What does success look like for China's mobile enterprise market?
Figure 8. What does success look like for India's mobile enterprise market?
Figure 9. Independent third-party app store future in India and China
Figure 10. Smartphone and Internet Connected Devices - the road ahead in India and China
Figure 11. Methodology
Figure 12. Survey Demographics - China
Figure 13. Survey Demographics - India
Figures 14 -17. Reference Data - Subscriber and ARPU growth in India and China 2005 - 2015
|Enterprisewide||The report will be emailed to you. The report is sent in PDF format.||This is an enterprise license, allowing all employees within your organisation access to the product.|