• +353-1-415-1241(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
2011 Outlook for Mobile Applications in India and China: Consumer and Enterprise, Directions and Growth Forecasts Product Image

2011 Outlook for Mobile Applications in India and China: Consumer and Enterprise, Directions and Growth Forecasts

  • Published: December 2010
  • Region: Asia
  • 32 Pages
  • Asia Pacific Research Group (APRG)

The multi-billion dollar mobile markets in India and China are experiencing a similar growth momentum in the development and adoption of mobile applications and mobile value added services (MVAS).

The authors are seeing a transformation in China and India - changing customer expectations, emerging technology, and evolving app stores have laid the groundwork for a breakout year in 2011. In addition, "Mobile reach" has become a priority for many forward thinking enterprises in their strategy to be competitive and keep connected with consumers.

In Q4 2010, we see several important new digital media stores in the region providing content across a lineup of smartphones, netbooks, laptops and tablets. And many of the appstores offer marketing and distribution tools distinct from conventional websites, as well as interfaces to popular social networks, allowing users to post and share content reviews.

This reports looks at the mobile application adoption trends in India and China and outlines the key similarities and differences and expected revenue achievements. It is based on field and desk research conducted by the authors to dive into the market potential (to 2015) READ MORE >

Chapter 1. Revenue Outlook for Mobile Application Services in China and India

Chapter 2. Consumer adoption trends for mobile services and applications in India and China - what's fading and what's important.

Chapter 3. Enterprise adoption trends for mobile applications in China and India - what will be the winning apps?

Chapter 4. Smartphone and Internet Connected Devices - the road ahead in India and China

Chapter 5. What will mobile app store success look like for the India and China markets?

Table of Figures:
Figure 1. SWOT Analysis of India mobile application services market
Figure 2. MVAS and application revenue forecast for India 2010 to 2015F
Figure 3. SWOT analysis of China's mobile application services market
Figure 4. MVAS and application revenue forecast for China 2010 – 2015F
Figure 5. Survey Findings: Chinese consumer’s MVAS purchase trends - how has it changed?
Figure 6. Survey Findings: Indian consumer’s MVAS purchases trends - how has it changed?
Figure 7. What does success look like for China's mobile enterprise market?
Figure 8. What does success look like for India's mobile enterprise market?
Figure 9. Independent third-party app store future in India and China
Figure 10. Smartphone and Internet Connected Devices - the road ahead in India and China
Figure 11. Methodology
Figure 12. Survey Demographics - China
Figure 13. Survey Demographics - India
Figures 14 -17. Reference Data - Subscriber and ARPU growth in India and China 2005 - 2015

Format Properties
Enterprisewide The report will be emailed to you. The report is sent in PDF format. This is an enterprise license, allowing all employees within your organisation access to the product.
Note: Product cover images may vary from those shown
More

RELATED PRODUCTS

Our Clients

Our clients' logos