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PhoCusWright's U.K. Online Travel Overview Sixth Edition
PhoCusWright, Dec 2010, Pages: 40
PhoCusWright's U.K. Online Travel Overview Sixth Edition provides data, analysis and insight into the U.K. travel industry, and projects future performance trends through 2012. The report covers U.K. market dynamics, and contains detailed information on individual segments such as air, hotel, car rental, rail, tour operators and online travel agencies.
The U.K. travel market was battered by the challenging economic climate in 2009, as travelers cut back and took significantly fewer trips. Traditional airlines were hardest hit by the recession, as price-conscious travelers sought out less expensive options. Online travel agencies performed relatively well in 2009, as the online penetration rate in the U.K. increased to more than 44%, among the highest in all of Europe.
European Market Overview:
Also included with PhoCusWright's U.K. Online Travel Overview Sixth Edition is a summary of the entire European online travel marketplace. This section of the report contains data, analysis and projections through 2012 for key industry segments (OTAs, suppliers, airlines, hotels, rail, car rental and tour operators) as well as major markets (U.K., France, Germany, Italy, Scandinavia and Spain). This valuable overview provides robust European market intelligence that puts regional trends and performance in perspective.
Purchase PhoCusWright's U.K. Online Travel Overview Sixth Edition for a complete analysis of the U.K. online travel space, including market sizing, key suppliers and intermediaries, trends and projections.
Also available
PhoCusWrights European Online Travel Overview Sixth Edition
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