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Bahrain Telecom Intelligence Report: Competitive Forces Drive Growth in Data Services
Pyramid Research, Inc, June 2010
The distribution of revenue between fixed and mobile services in Bahrain will be stagnant over the forecast period. The growth in broadband adoption following the introduction of infrastructure based competition of fixed wireless operators, and the expected launch of LLU in 2010 will more than compensate for the gradual shrinking of fixed voice ARPS and penetration. On the mobile side, the sector is approaching the saturation point and will grow at a CAGR of only 1.9%from 2009-2014.
Data services will be the main drivers of growth in both the fixed and mobile sectors. Broadband revenue will rise despite falling prices, as the number of subscribers grows from 150,000 in 2007 to 245,000 in 2014. Mobile data revenue wil lincrease from $105m to $239 move the same period, driven largely by SMS and mobile broadband.
Bahrain: Competitive Forces Drive Growth in Data Services offers a precise, incisive profile of the country’s converged telecommunications, media and technology sectors based on proprietary data from our research in the Bahrain market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies. Published annually, this executive study provides a comprehensive view of the Bahraini communications market by analyzing key trends, evaluating near term opportunities and assessing upcoming risks factors.
Key findings of the report include:
- Bahrain’s telecom market is by far the most competitive in the Gulf Cooperation Council(GCC), with real competition in the fixed voice, Internet and international sectors aswell as in the mobile sector.
- Bahrain’s mobile market is reaching saturation. During the next five years, operators will focus on increasing their ARPUs by improving customer segmentation, driving increased mobile data usage and experimenting with fixed-mobile convergence plans.
- Although household PSTN penetration has been declining slowly since 2004, fixed-sector service revenue will remain fairly stable over the forecast period, thanks to growth in broadband and VoIP.
- Due to the country’s smallsize, Bahrain is the typical market for the launch of new services by pan-Arab operators.
- Bahrain is not likely to prove an attractive market for IPTV services due to the prevalence of free-to-air pan-Arab satellite stations.
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